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Four Reasons why all E-commerce Websites Should Blog.
17 Jan 2012
Blogs are becoming one of those ‘must have’ marketing tools, but how can they really help and why do we need them?
Blogs are becoming one of those ‘must have’ marketing tools, but how can they really help and why do we need them? 1. Fresh & unique content People, organisations and search engines are becoming much more aware of content, engagement and interaction and not only is it a great way to communicate with your audience but it keeps your web content fresh and unique. E-commerce websites tend to have very little content, let alone unique content. The overall layout of an e-commerce website consists of pages and pages of products, often with duplicate product descriptions. Fresh content will help you to stand out from a very crowded marketplace, stamping that little bit more authority on your brand. 2. Communication & engagement Communication is key and even more so with the rise of various social media platforms. Social media, however, only provides an avenue to those who have chosen to follow your brand targeting a large proportion of existing customers. A blog on the other hand creates a way for you to interact with new and potential customers visiting your site possibly for the first time. If you’re not talking to your customers, your competitors will be, therefore interacting with your audience should not should be left just to social media. A blog provides the perfect platform to educate your customer and prompt and assist a purchase. 3. Promotion Your blog is the perfect opportunity to showcase products and new collections providing the perfect opportunity to upsell. Publishing new collections, designers and style files is a great way to educate the customer and sell through imagery and persuasion. Many customers require help and advice before they make that purchase, whether it is to decide upon a colour scheme for the potential sofa purchase or decide upon a blouse to go with that skirt. You really can showcase your brand, product offerings and push the consumer along the buying cycle. 4. It's fun! Blogs are far from corporate and should always keep the user in mind as opposed to a search engine. Be creative with your blog and use it as a mood board and a hub for ideas and engagement. Provide your customers with something visual which oozes personality and style. Examples of good e-commerce blogs include Asos and Wayfair.com (US version not UK). Leave a comment of your thoughts or get in touch on Twitter - @nishajagpal Good Luck!