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Rhiannon James

Senior Content Writer

Here are my top five sites offering great tips for copywriting: These top tips from Beyond the Elements of Style are delivered in such an engaging, upbeat tone, it’s easy to see that the writer knows her stuff. Jeannette de Beauvoir encourages writers to be original - something that may seem obvious but is essential if your copy’s going to stand a chance of hooking an extremely well provided-for reader. The tips here gently nudge writers towards creating copy with a sense of humour. They highlight the importance of keeping things simple with short paragraphs and accessible language; they discuss sticking to your aim - with your keywords to help you - and placing the reader at the centre of the text. A handy and enjoyable read! Online readers are constantly skimming articles to see if or how each one relates to them, so Empower Network’s advice to engage your reader emotionally serves as a useful reminder. After all, a stream of facts may seem impressive, but who relates to statistics? A description of an emotional situation the reader has found themselves in recently will be eminently more appealing, especially if it offers some guidance, comedic relief or better still, a solution. The Five Practical Copywriting Tips for the Everyday Marketer here offer some helpful pointers on layout in particular. Along with keeping paragraphs and sentences short, the tips advise writers to place the most important information at the beginning of each paragraph or sentence, a technique that’ll catch readers’ attention and carry them forward in the text. An article that advocates bite-sized chunks of clear, targeted information - a perfect guide to bring you back-to-basics when you’ve lost your way in those long complex sentences. The ten headings here are filled with great tips to help you create copy that people will want to read. From using each line to egg readers on to the next and the next, to researching the target audience’s discussions about a product or event, then adapting your own language to match, the advice is invaluable. Written in a lively and clear manner, this is a great resource and will have you itching to start writing. We all love a good rant, so I’ve included this list of The Most Overused and Annoying Copywriting Techniques by Eric Brantner. Whether you agree with his choices or not, it’s a good way to get thinking about the techniques you could be overusing in your writing, and it’s worth a look even just to read the strange response the post prompted in the first comment! I hope you find these useful. Share your top tips in the comment box below!