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Epiphany Search

We are now officially in the run up to to Christmas and amongst a frenzy of brands competing for space in an extremely cluttered shopping market. With extended budgets both on and offline how can brands push their products during the festive season?

We are now officially in the run up to to Christmas and amongst a frenzy of brands competing for space in an extremely cluttered shopping market. With extended budgets both on and offline how can brands push their products during the festive season? With the population gearing up for Christmas, most of us are looking for ideas to help us choose the perfect gift for our loved ones, but how are brands engaging with their consumers and how can we make our content focused towards Christmas? Utilising social media channels and the blog are great ways to engage your audience, however these tend to target a large proportion of consumers who already like your brand. It is therefore important to showcase your brand via a strategic content marketing plan enabling you to acquire new customers. The content marketing process is lengthy and for a full detailed guide read our recent post on content marketing for link building. Once you have pin pointed your goals and the target audience what Christmas themes can you employ?

  • Product roundups – what products sold well
  • Top ten gadgets of 2012
  • 2013 trends – what are your predictions for the forthcoming year?
  • Top ten’s – top ten Christmas jumpers/ top ten toys
  • Christmas party outfit builder
  • Secret santa gift ideas
  • Gifts under £10, £20, £30
  • Gender gift guides
  • Entertaining/humour pieces such as top ten Christmas villains
A very successful idea I came across is the Whistles Advent calendar (image below). A door would be opened daily with the offering of exclusive prizes such as a years supply of products, a style appointment or a simple 25% discount. The calendar did extremely well and gained 488 tweets and 299 likes as well as a huge number of links and press coverage both on and offline. This idea can be adapted for all industries and is a great way to engage and provide a talking point for your brand. Although this was a generic PR idea aiming to push the brand rather than a content marketing strategy it immediately snowballed and benefited from an immense amount of online promotion and sharing. Stuck for content marketing ideas this Christmas? Tweet your questions to the team @epiphanysearch or to myself @nishajagpal