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Epiphany Search

Bing search engine is set to have yet another makeover. The purpose - to help better include search results from social media sites.

Bing search engine is set to have yet another makeover. The purpose - to help better include search results from social media sites. Microsoft says the revamp comes following research which highlighted that "90% of people consult with a friend or expert before making a decision". "Increasingly, the web is about much more than simply finding information by navigating a topically organised graph of links," said Qi Lu, president of Microsoft's Online Services Division. "We're evolving search in a way that recognizes new user paradigms like the growth of the social graph." The most significant development will see the introduction of a new toolbar, which aims to help users connect with friends and other online users. The toolbar - which will be located on the right hand side of all search results - will enable users to connect with Facebook friends whilst searching. For instance, if you searched ‘Miami hotels’ you would continue to receive all of your standard search results, while Bing would also suggest Facebook friends who may have some knowledge around the topic. The social search results are to be based upon what online users ‘like’, where they’ve lived, shared photos and any other public Facebook information. Along with Facebook, the toolbar will also flag up topic ‘experts’ from Twitter, Linkedin, Foursquare, Quora and surprisingly Google+. Although the Bing update is set only to be implemented in the US for now, Microsoft’s new addition could mark the first real solution to integrating social networking information into a manageable and legible order. What do you think to this update - is it something you would consider using?