Skip to Content

The author

Richard Terry

Group Account Director

Backplane has rightly already received a lot of attention and with the financial backing of Eric Schmidt and Lady GooGoo (or whatever she calls herself), I’m sure it’s going to become more and more popular.

Backplane has rightly already received a lot of attention and with the financial backing of Eric Schmidt and Lady GooGoo (or whatever she calls herself), I’m sure it’s going to become more and more popular. The only reason I’ve had my head turned by another social site is because of this quote from its co-founder Joey Primiani:

"I'm all about starting this movement. I love technology and love good design. We definitely have an amazing opportunity here to have millions of users - the most amount of users per employee. We are going to be bigger than Facebook and Google someday."

Now, I’m all for ambition, but that is some statement! The plan is to make it easier for celebrities to interact with their fans in a more intimate way than say Facebook or Twitter, with a view for fans to be able to interact with each other by enabling them to create and share content too. On the surface of it, it looks to be dependent on celebrities creating their own niche social networks – so I was intrigued to see if this would be enough to get it off the ground? And is there really any need for Backplane in a world with Twitter, Facebook and Google+ already offering such free contact with celebrities already? http://thebackplane.com/ Check it out for yourself and let me know your thoughts by leaving a comment below.