Legally renting a film has never been easier. I don’t like the idea of paying £3.99 a film as part of the Sky Box Office. So I decided to join Lovefilm to always have a selection of DVDs at home. The obvious flaw for the consumer however is if you forget to post them back, which is something I regularly do! This is why I was quite excited to hear that Warner Brothers have recently announced plans to trial a new video rental service on the social networking site Facebook. It will be firstly trialed in the US (sigh), where customers can use Facebook Credits (their in-house virtual currency which rolled out in January) in exchange for films (the equivalent of $3 or £1.85 to rent the film).
President of Warner Bros. Digital Distribution Thomas Gewecke told the Wall Street Journal last week: “Facebook has become a daily destination for hundreds of millions of people. Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world's largest social network.'' The fact that Warner Bros are teaming up with Facebook means they, in theory, already have 500 million subscribers. Netflix which claims to be the world’s largest online distributor only has 20 million. Should they be worried? I think so! Photo: www.topnews.net.nz