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The author

Chris Rowett

Director of Performance

In my opinion, SpyFu is a great little tool for generating new keywords. Your competitors have no doubt gone to great lengths to think of new keywords that they can use in their search advertising campaigns.  Imagine if you could see their keyword list?  SpyFu does exactly this.

Using SpyFu, you are able to specify a competitor and then look at a list of all the keywords that they have been found to appear for.  I think this is incredibly useful for quickly generating ideas for new relevant keywords.  Unlike Google Keyword Tool, you are not relying on their automated system of finding related terms. The downside to SpyFu is its incredibly poor stats.  The estimates for clicks and cost can be way off, so I never use this functionality.  I think the keyword generation side alone is worth the monthly cost. Any thoughts? [email protected]