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The SEO’er Alphabets – Back to the Basics Part Two.

The author

Epiphany Search

Hope everyone enjoyed A to M yesterday - in case you missed it, you can find it here. Now let's cover N to Z!

N – News

The SEO industry is one that pretty much changes every other day. Search engines are always updating and ‘improving’ their algorithms to get rid of web spam. New tools are introduced which are supposed to aid productivity, and new regulations come out which maybe or may not affect the industry. All in all, it’s a pretty busy industry and you need to keep on top of the news to stay ahead.

O – Online Visibility

This is something every SEO strives for - increased online visibility on search engines - especially Google. It means that whatever you’re doing is working, as long as you have the right keyword set. For some industries, this might be harder to achieve than others, which is a good reason why increased online visibility should never be the be all and end all of any SEO campaign.

P – Page Authority

This is essentially the same thing as Domain Authority but at a more granular level - it is an actual webpage. Each web page has a page authority associated with it and the higher it is, the better chance you have of finding that page on the search engine results. Usually, the strongest web page of any website is the homepage because this is the page with the highest link count.

Q – Quora

Quora is a relatively new questions and answers website (or knowledge market as Wikipedia calls it), which has gained a lot of followership in a short time. It’s another type of social media strategy where people come together to ask questions and answer, getting votes for best answers and in the process, building up a reputation and ‘brand name’ as the case maybe. This can be used as a source of inbound links when used correctly.

R – Robots.txt

This is the page found on a website that controls the accessibility of a website for search engine crawlers. Pages which do not wish to be indexed by search engines can be included on the file with a ‘disallow’ associated with that page(s). However, be careful when using it as it is quite easy to disallow a whole website and get it deindexed from search engines!

S – Social Media

Like earlier mentioned, social media is important to take a SEO campaign a step ahead. Integrating Facebook likes, Google +1, StumbleUpon, Reddit and retweets are always a good addition for any website as this leads to more brand mentions online, which search engines love. It also allows brands to engage their community a little bit more by making themselves more accessible to their customers online. Here are some articles we’ve written on social media.

T – Title/Page Tags

Title/Page tags are more useful than meta tags. They should be used to state the basic idea of a website in less than 60 to 70 characters. A good mix of selected keywords and brand name are words to consider when constructing title tags for a web page. But once again, sometimes less is more, so don’t go overboard by including keywords to this tag.

U – User experience

A user experience and journey on a website is key to goal conversions and success for any SEO campaign. If a certain web page has a high bounce rate or exit rate, it should be looked into and find out the user’s journey on the website. Are they being led to the right conversion page or do they exit before they get there? This sort of analysis always gives a good insight into how a user interacts with a website and shows areas which need improvement for any website.

V – Video Optimisation

With Google including more and more video searches in the first page of search results, one definitely needs to start optimising videos because they are another avenue for traffic. Once again, the general idea of optimising video is to include descriptive video titles, descriptions and tags associated with the content. Depending on where the video is hosted, you should build links to that page with a link on the video to the main website as well. Some useful online video sharing and hosting sites include YouTube, Vimeo, Flickr, Photobucket to name a few.

W – Webmaster Tools

This is an understated tool which I find very useful for monitoring a website in terms of visibility, web page errors, indexing issues and duplicate page titles as well as description amongst other interesting features. The good news is Google is looking to integrate Google Webmaster Tool with Google Analytics so it’ll make life much easier for everyone.

X – Xenu

Xenu Link Sleuth is a handy tool used for crawling websites, checking page titles, making sure web pages are functioning properly and linking accordingly, both internally and externally. Like the Webmaster Tool, it’s also useful for finding broken links on a website and how many links are found on each of those pages. To download Xenu Link Sleuth, click here.

Y – YouTube

YouTube is one of the most popular places for online video sharing and hosting. It is also a good place to start when looking to get into video optimisation. YouTube videos are always featured on Google video searches so having a YouTube channel and posting regularly videos online would aid visibility for your videos based on their keywords.

Z – Suggestions??

I tried to figure out a good one for Z but no such luck. I’m open to suggestions from readers and will be happy to include them here with the appropriate credit going to them, but only if it’s a valid suggestion! That’s the basic SEO Alphabets outlining some of the key terms you’ll always come across when working in the SEO industry, and if you haven’t come across these terms or tools then you need to check them out! As usual, drop a comment and share your thoughts. Thanks! @Tola_SEO