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New Metric in AdWords: Top of Page Bid Estimates.

The author

Epiphany Search

There is a new metric in AdWords now that shows you the estimated bid which will place your advert in the results above the organic listings rather than on the right hand side; this will give advertisers a clearer idea of the sort of bid they need to have to get higher up the page. This can be used with the Top versus Side feature also recently added to Adwords.

There is a new metric in AdWords now that shows you the estimated bid which will place your advert in the results above the organic listings rather than on the right hand side; this will give advertisers a clearer idea of the sort of bid they need to have to get higher up the page. This can be used with the Top versus Side feature also recently added to Adwords.

You can now see whether your advert has a stronger click-through rate and conversion rate in the top positions and if so, how much you will need to bid to ensure you are achieving those results more often by putting your advert at the top. For example, the screen shot below shows that the ads at the top generate a much higher click-through rate as you would expect, but also when the ads are shown on the right hand side, this ad group doesn’t generate as many conversions. Therefore, it is better for this particular account to have the adverts for this keyword in the top position more often. You can then select the Est. top page bid option from the column choices and this will show up next to each keyword. This shows the top of page bid to be £3.75, which is quite a lot higher than the current bid of £2.41. This then gives you a stronger idea of what effect different bid adjustments could have on the position of your adverts for each keyword. Questions or comments? I'd love to hear from you either below or on Twitter - @aimee_roberts