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New Cookie Regulations: Our Advice.
24 May 2011
This week marks a sizeable change in privacy laws in the UK. As of 26 May, website users will have more control over the data a website gathers about them. The current law states that users must be able to opt-out of cookies being set on their devices. This is due to completely reverse as the new law states that cookies can only be set on a user's device once they have given their consent. The Information Commissioner's Office (the body charged with regulating this new law) only recently issued its guidance on the situation.
The ICO said they are not expecting every UK website to be 100% compliant from day one, and realise it will take a long time before businesses are able to implement changes to their website. We have yet to see a workable solution that doesn’t damage a user’s experience or completely kill any web reporting tools. So, although this law comes into effect this Thursday, it’s certainly not a case of all hands to the pump. Doing nothing is not an option but there is no need to panic. Here are our tips to moving toward compliance with the law. These are recommended as an interim until workable online solutions are developed:
- What types of cookies are being set
- How they are used
- Who they are shared with
- How a consumer should manage them
Tip #2: Audit All Cookies & Tracking
Ensure you have a document available which lists:
- Each of the cookies set on your website
- What the purpose of that cookie is,
- What information it records,
- What other parties access it (if any)
- How that information is used.