Twitter released an awesome new service in late March by the name of Web Intents. With it, you can turn your website in to a light Twitter client where users can Tweet, Reply, Retweet, Favourite and Follow through optimised pop-up windows. The advantages to this allow users to quickly and easily do all of the above without leaving your website or having to authorising a new application.
How do I implement it?
Web Intents in Action
How can it be used?
The obvious advantage of this is your website can become a much more interactive and engaging platform for users of Twitter. What’s more you won’t have to worry about users navigating away from your website. In addition to your blog, you may even want to expand a discussion to Twitter. The above is a basic example and I’m sure those more accustomed to using API’s will create amazing and imaginative applications. I’d love to hear your thoughts on Twitter Web Intents and if you’ve already seen some good examples! For further information have a look at our social media services based in Leeds for help with engagement strategies and influencer targeting.