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Five Examples of What NOT to do on Twitter .

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Epiphany Search

Twitter is used by people all over the world; you can communicate with friends, get updates in your industry and talk to celebrities. It is a truly global tool that allows people to be heard by millions, but what happens when it goes wrong? The ‘Twitter fail’ list has become a big talking point over the last few years with major companies, political groups, celebrities and even just the average person posting tweets they wish they hadn’t.

Twitter is used by people all over the world; you can communicate with friends, get updates in your industry and talk to celebrities. It is a truly global tool that allows people to be heard by millions, but what happens when it goes wrong? The ‘Twitter fail’ list has become a big talking point over the last few years with major companies, political groups, celebrities and even just the average person posting tweets they wish they hadn’t.

Here are some of those embarrassing tweets over the years: 1. The Westboro Baptist Church is infamous for their irrational and prejudice protests and they don’t fail to disappoint with their Twitter account either. With the recent passing of ex Apple CEO Steve Jobs, they saw an opportunity to display how small-minded they really are.

They failed to see the irony of tweeting using the ‘Twitter for iPhone’ app. 2. Sometimes it’s just too soon… this was definitely the case for the Microsoft’s Xbox Twitter PR team @tweetbox360. Only a few days after Amy Winehouse passed away, they tried to promote purchasing Amy Winehouse’s Back to Black album on Zune, their entertainment marketplace. As you would expect,  recently bereaved fans weren't too happy about what they thought was shameless profiteering and replied with their thoughts on the matter. 3. Similar to the previous Twitter fail, Bing made a colossal PR error by trying to promote their Twitter account on the back of the Japanese Tsunami­­­­ in which thousands lost their lives. Tweeting this garnered a no holds barred hash tag and a wide variety of negative responses such as: “@bing using earthquake/tsunami/nuclear news as a marketing ploy to drive search is outrageous. That is all.” “Why doesn’t @bing just donate the $100k straight out?” It goes to show that even if you do have good intentions at heart, a social media message can be easily misconstrued. Microsoft gave this statement in response: “We apologize that a Bing tweet this morning was negatively perceived.  Our intention was to provide an easy way for people to help the people of Japan.  Thank you to all who responded. We have donated $100,000 to the Japanese Red Cross.” 4. This next one is a certified Twitter fail classic. Recently interviewed for a job at Cisco, Connor Riley had a very difficult decision to make so she decided to voice her thoughts online. Little did she know a Cisco associate had picked up the tweet and decided to make that decision a little bit easier for her. The tweet became viral and one of the most well-known Twitter fails in history, spawning a dedicated site ciscofatty.com (no longer live) and one of the highest trending topics on Twitter. 5. Habitat’s Twitter page, @HabitatUK, decided that spamming trending topics to get attention was the key to success on Twitter. They used a wide variety of hashtags, such as #apple, #iphone and #MMS. If this wasn't bad enough, Habitat’s Twitter account used hashtags related to the Iran riots that were occurring at the time. As you might have guessed, this wasn’t well received either. Those were the best examples of disastrous uses of Twitter, so next time you log on to Twitter, make sure you think carefully about the possible repercussions! Have I missed any out? Leave your comments below or get in touch on Twitter @stevowalker PS. Be careful what you write...you could make it on the next list!