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Could Google Make AdWords Interface Look Better?.

Matt Buckley, PPC Manager

The author

Matt Buckley

PPC Manager

I regularly work on a laptop and this is the screen I see when I login to one of my accounts. (Just to be clear, this is the full view on a 15” screen, totally un-cropped and with the help section minimised.)

I regularly work on a laptop and this is the screen I see when I login to one of my accounts. (Just to be clear, this is the full view on a 15” screen, totally un-cropped and with the help section minimised.)

At first look, it appears at least 40% of the screen is wasted! Where is all the information? There are at least 15 campaigns on the left hand side and I can only see data for the top one. I know AdWords data is presented on different levels, but the same issues are apparent for each level. This is the data age, with millions of amazing infographics floating around on the web; it seems there are great examples of design and data visualisation everywhere. You would have thought Google might invest some of its billions into creating a more user friendly interface for us? I know a lot of the features are there to ensure we can see all the data we need within a few clicks. But surely there is a better way of presenting this data. Adobe Creative Suite has the right idea with resizable areas. You select which boxes you need and just click and drag to resize the area those boxes takes up. Imagine an AdWords interface with only the information you actually wanted! The amount of redundant space on the screen is the main issue. Everything in orange is wasting space for me: I didn’t want to complain about the AdWords interface without providing solutions, so I redesigned the interface myself. I’m not known for my Photoshop skills, so please excuse the rough layout, but I think this is far superior to what Google currently offers. Just think how this would look if you combined it with some new fonts and a bit of a colour overhaul. Google would have something at least twice as usable as the current layout. Now all it takes is for Google to realise the limitations of the current interface and actually do something about it. What are your thoughts? - @matt_buckley