Advertisers blitz social media to try for Super Bowl touchdown
What Lessons Can We Take From Google Wave?
A Look Back at January Blogs.
04 Feb 2011
Over the last few months we have been doing a lot of blogging on various parts of the business, releasing more than seven posts a week! That’s about 28 blog posts in a month! Sometimes it’s hard to keep track of all the posts which come out, so I’ve decided that at the end of each month, we’ll have a look at the posts which got published each month. That way we get an overview of what happened on the Epiphany blog each month, and what better way to start this new series than in the month of January 2011! Without further ado and in no particular order, I give you the posts for January from Epiphany based on popular categories including SEO, PPC, Social Media, Mobile, Technology and Industry News.
SEO, PPC and Link building
- Malc talked about the subtle but significant changes made by Google in November in relation to search ,where specific pages rather than the homepage for websites.
- Dan took us through tips when adding the Event tracking code for Google Analytics. Very handy if you’re trying to track inbound/outbound clicks from a website.
- Steve talked about advert testing to get the best ads for PPC.
- Jake introduced us to apps for getting some SEO work done on the go, using smartphones and their many apps.
- Pete wonders if less is more when it comes to Google ad copy. He’s run a couple of tests to check if this is true.
- Malc gave some SEO resolutions for 2011 which included mobile search, getting more ‘social’ and ‘local’ amongst others.
- Chris R. gave some tips to achieve great Website Optimisation in 2011, as if you were in the race.
- Tom talks us through his PPC New Year resolutions for 2011 as well, which included mobile search, constant campaign analysis and getting ‘broad.'
- It seems PPC is seen as a virus for some anti-virus programmes as James found out on his laptop.
- Aimee takes us through some PPC Ad extensions including Local Ads, Site links, phone extensions and when to use them.
- Andy H. talks us through using Google Places to market offline business, as well as Google insight.
Social Media, Facebook and Twitter
- Rachael talks about her frustration with tv ads and possibly how YouTube TrueView ads just might help users and advertisers alike.
- Daisy talked about her new favourite toy, Cortex for Chrome, which is definitely useful for publishing articles online using various social media sites.
- Nicola talked about the YouTube movie, which should be coming to a cinema near you after the success of the Facebook movie
- Nicole talks about the new Skype on two-way video calling for Apple iPhones.
- Matthew talks about the possibility of Facebook developing VOIP Calling after seeing a ‘call’ option on a friend’s page.
Mobile, Technology and Innovation
- Nicole talked about how digital newspaper seems to be replacing print editions, what with all the sales of iPads and newspaper apps.
- Rob talks about the release of the Mac App store and its opportunities now that apps are available for the Mac itself.
- Anecia noticed online searches can now check hotel reservations on Google. She’s also listed a few other suggestions which would be nice to see on the search results page.
- Chris M. looks into the benefits of getting into Mobile App development, including some tips for developing successful apps.
- Shane talked about the store closures for HMV and Waterstones due to poor Christmas sales and where it all went wrong.
- Bev talked about the rise and fall of Groupon using an infographic published on Mashable earlier in the month, and whether it can sustain its current business model.
- Bev talks about Steve Jobs, his indefinite medical leave and his many achievements over the years, which have made him a great leader.
- We’ve got our discount code/coupon for the SMX London coming up in May 2011 and Dan has been so kind to share.
- Daisy talks about the Google strategy of can’t beat it buy it as Google launched Google Offers after being turned down by Groupon last year
- Alex talks about the possibilities of Google gaining an upper arm as they find an ally with ASA in the war against paid links.
- It seems NHS and many others show support for Demand Media & eHow against the attack from Google. Paul explains this on his recent trip to the doctors.
These are the round-ups of posts from the Epiphany blog in the month of January. Feel free to drop comments and retweet our articles for this month. Look out for our monthly round up by the end of February.