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Rachael Casper

Web Developer

YouTube advertising including takeovers, brand pages and viral campaigns are now a very popular form of advertising, and are allowing brands to be much more creative. This year the best of the bunch is going to be rewarded with the new YouTube Ad of the Year Award.

YouTube hopes the awards will help to promote the variety and creativity of advertising on its platform. Entries include digital only campaigns as well as TV adverts that were also run on the channel. My personal favourites include Samsung’s Extreme Sheep LED, Old Spice’s the best your man could smell like, and one of my ultimate favourite uses of YouTube that I have seen in a long time Tipp-ex’s Hunter shoots a bear. To view all the shortlisted ads go to The shortlist has been made, the votes counted and the winner will be announced at the Campaign Media Awards on 17th November. The winner will receive a YouTube takeover worth £75,000 and approximately 11 million views. For information on the Campaign Media Awards email Adele Durham at [email protected] Entrants shortlist Brand: Arriva Execution: Mukhtar’s birthday Credit: Kadaver Bybird Brand: AT&T Execution: AT&T winner in the 2010 MOFILM Barcelona contest Credit: MOFILM Barcelona Brand: Canal+ Execution: Canal+ Closet Credit: BETC Euro RSCG, Paris Brand: Carlsberg Execution: Carlsberg team talk Credit: Saatchi & Saatchi Brand: Execution: Launch ad Credit: VCCP Brand: European Golf Tour Execution: Gong Credit: Saatchi & Saatchi Brand: The Expendables Execution: The Expendables YouTube page takeover Credit: The Visionaire Group Brand: Foster’s Execution: Good call! Credit: Adam & Eve Brand: Hi-Tec Execution: Liquid mountaineering Credit: CCCP (Amsterdam) Brand: Home Office Execution: Street dares Credit: VCCP Brand: John Lewis Execution: Never knowingly undersold Credit: Adam & Eve Brand: Johnnie Walker Execution: The man who walked around the world Credit: Bartle Bogle Hegarty Brand: Nike Execution: Write the future Credit: W&K Amsterdam Brand: Nokia N8 Execution: Credit: W&K London Brand: O2 Execution: Gorillaz Credit: VCCP Brand: Old Spice Execution: The best your man could smell like ('responses') Credit: W&K Portland Brand: Pfizer Execution: Get real, get a prescription Credit: Langland Brand: Philips Execution: Parallel lines Credit: Ridley Scott Associates Brand: Samsung Execution: Extreme Sheep LED Credit: The Viral Factory Brand: Shelter Execution: House of Cards Credit: Leo Burnett London Brand: Sony Execution: Get a job on Pocket TV Credit: Iris Brand: Strongbow (Bankers) Execution: Strongbow Bankers Honours Credit: St Lukes Brand: The Sun Execution: 4.0 viral Credit: Glue Isobar Brand: Sussex Safer Roads Execution: Embrace life – always wear your seat belt Credit: Daniel Cox (writer and director), Sarah Alexander (producer) Brand: Tipp-ex Execution: Hunter shoots a bear Credit: Buzzman (Paris) Brand: Visit Sweden Execution: Dave goes to Skane Credit: Glue Isobar Brand: WaterAid Execution: 'Poo' viral Credit: Kitcatt Nohr Alexander Shaw Brand: Xbox 360 Execution: Alpine legend Credit: AKQA