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The author

Mike Gomez

SEO Strategy Manager

Yesterday, Twitter announced they have updated their homepage with a selection of new features to show users that Twitter is more than just a status update service (“I just ate a pizza” anyone?). The release seems to be limited to US users for the time being but we can expect this to be rolled out to everyone very soon. Last year saw Twitter overhaul their homepage design to bring the power of their search feature to the main website. In turn, this made search and trending topics more accessible, allowing everyone to explore the value of the community and the content.

A Sense of Value

The latest redesign (see below) has been built to give a ‘community feel’ that provides valuable content. This is an alternative to the uneducated guess of a bunch of users just tweeting about what they ate for lunch. Once released, the new homepage will feature the latest status updates on the ‘big subjects’ as well as providing a sample of those who already use the service. Twitter Blog "All of our recent changes embrace the notion that Twitter is not just for status updates anymore. It's a network where information is exchanged and consumed at a rapid clip every second of the day. With so much being shared, we know that there's something of value for everyone. People who internalize the value of Twitter understand the power of this simple medium. But it hasn't been easy to make that value transparent or obvious for curious folks coming to Twitter for the first time.”

Tweet Tweak

This move will be the first of a series of continuous tweaks to the homepage to improve the accessibility and transparency of Twitter. The continuous changes are a lesson to all. We should be continuously testing and tweaking our websites to ultimately improve conversion rates, (shameless plug coming) similarly to what we offer our clients through our WebConvertor service. So why the changes to Twitter? And why now? With the uptake of new members slowing down after the boom in 2009, topped with the new redesign of Facebook and the release of Google Buzz this year, Twitter are making certain their service still appeals to the masses in order to grab and retain as much market share as possible. Additionally, it further defines where Twitter want to go with the website and the message they set out to deliver. I think most would agree Twitter is here for the long haul. If the new design brings in more users, I can only welcome it with open arms. After all, if there are more users embracing Twitter then that in return will provide more value to me and others in their respective niches of interest.