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Guide To Google Local Business Results.

The author

Epiphany Search

In 2007, Google released figures stating that 73% of all online search activity was related to local content; i.e. somebody searching for “restaurants in York” or “cinemas in Leeds” as opposed to “restaurants” or “cinema”. More recently American consumer research firm Kelsey Group in association with ConStat found that up to 97% of offline consumers now use research online to source products locally.

The importance of Google local Business listings increased in 2009 when Google adapted their strategy to include where appropriate local business listings within search queries not containing a location but basing the location on a user’s IP address (as shown below). These reasons coupled with the fact that it is currently quite simple for anybody to claim your Google Local Business listings, gaining them traffic, and sales off the back of your good name, mean that it is vitally important for you to claim your listing before somebody else does and you have to jump through hoops to get “your own” listing back. How Do I Go About Claiming My Google Local Business Listing? Below I have given step by step instructions on how to both claim and verify your business listing or how to create a brand new listing should it not already exist. How do I claim an existing local business listing?

  1. Firstly you will need to create a Google account if you don’t have one already – Click here to go straight to the sign up page if required
  2. Navigate to Google Maps or Google Local and search for your store
  3. Click on the “more info” link next to your stores listing
  4. Next click on the “Business Owner?” link
  5. Then select “Edit my business information” and click on “continue”
  6. Fill in the page with your stores details, making sure to add the correct phone number and your websites URL (http://www.example.co.uk) if applicable
  7. Make sure to fill in the category section adding as many relevant categories as possible
  8. Next you will need to verify your local business listing (see below)

How to create a new listing

  1. Firstly you will need to create a Google account if you don’t have one already – Click here to go straight to the sign up page if required
  2. Navigate to www.google.com/local/add/ and select “add new listing” at the top of the page
  3. Fill in the page with your stores details, making sure to add the correct phone number and your websites URL (http://www.example.co.uk) if applicable
  4. Make sure to fill in the category section adding as many relevant categories as possible
  5. Next you will need to verify your local business listing (see below)

How to verify Google Local Business listing

  1. Once you have created or claimed your listing, to show up within Google Local Business listing search results you are required to verify you are the rightful owner of the listing.
  2. Once you are on the verify section, you will be offered the option to verify by text message, via an automated phone call or a postcard.
  3. All 3 options will supply you with a PIN number
  4. When you have your PIN code navigate back to www.google.com/local/add where you will see your listing
  5. Enter your PIN and select go.