Skip to Content

The author

Epiphany Search

We all like a good Google Doodle, and the good ones always create a fair deal of buzz and chatter. Take the recent Pacman Doodle, it took the internet by storm and probably cost businesses a billion man hours! This is all well and good but yesterday something happened which means I will always check the doodle at 9am every day out of necessity rather than curiosity. I think it must have been a slow day for news because the Doodle was highlighting the 71<sup>st</sup> Birthday of the Wizard of Oz. Not the 70<sup>th</sup>, not the 75<sup>th</sup>, let alone the 50<sup>th</sup> or 100<sup>th</sup>, the <strong>71<sup>st</sup></strong>. So you can’t really blame me for not having it on my radar.

We all like a good Google Doodle, and the good ones always create a fair deal of buzz and chatter. Take the recent Pacman Doodle, it took the internet by storm and probably cost businesses a billion man hours! This is all well and good but yesterday something happened which means I will always check the doodle at 9am every day out of necessity rather than curiosity. I think it must have been a slow day for news because the Doodle was highlighting the 71st Birthday of the Wizard of Oz. Not the 70th, not the 75th, let alone the 50th or 100th, the 71st. So you can’t really blame me for not having it on my radar.

Look at the trends over the last 3 years and there is ne’er a peak in volumes during its Birthday week. Roll on the 12th of August 2010 and BOOM! More searches in an hour on the term ‘Wizard of Oz’ than the whole month previously. Luckily we’re an eagle eyed bunch, this was spotted quickly on a ticket selling client and appropriate action was taken. We slashed the bids on the more generic ‘Wizard of Oz’ terms, laying low until the storm had passed. This reinforces the importance of being a savvy search marketer with all 8 fingers and two thumbs firmly on the pulse of current affairs. Especially when a Google Doodle links directly to a search term in one of your accounts! I've got a feeling we're not in Kansas anymore...