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Epiphany Search

After hearing about this at the GAAC summit and being privileged enough to be given access to the beta, one of my favourite new features has finally launched. Google Analytics has launched its Asynchronous code!! The new code provides users with an alternate way of tracking their website by putting the JavaScript code in the header!! Shocking I know! In a nutshell, the code provides faster code loading times and browser execution. Elimination of errors when the JS doesn’t load and some enhanced data collection.

The beta is now available to all users and I recommend that you all get this up and running sooner rather than later - and why wouldn’t you - with some minor changes you can have more accurate data overnight! On another note, if you’re interested in seeing Google Analytics’ newest features in action - you can! On December 9th at 10am PST (6pm GMT) Google is presenting its new features via a Webinar. Worth a watch if you don’t have the time to play with the new features yourself.