So why has Google released a Site Performance tool?
The answer is easy – to increase revenue. The tool will help webmasters to improve the usability of a website and make the experience much more pain free. In turn, this means the public will be using the internet more and therefore increases the likelihood of users clicking on Google ads. In other words, the more time we spend online, the better it works out for Google.
Where to next in the Search Rankings?
Google have already mentioned the possibility of making load time a pivotal influence within the rankings and this will certainly be an area worth testing over the coming months. Photo Credit: apesara