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Google launches automated Advert Scheduling! Until now it has not been possible within Google AdWords to choose over what time period your ads are shown. This has all changed! Within the AdWords management system it is now possible to choose which days your ad is shown, which time frames and how your budget is distributed during this time.

Google launches automated Advert Scheduling! Until now it has not been possible within Google AdWords to choose over what time period your ads are shown. This has all changed! Within the AdWords management system it is now possible to choose which days your ad is shown, which time frames and how your budget is distributed during this time.

For instance, a company may know they sell most of their products during the week and weekend visitors are just browsers that effectively just cost them money. They may have also realised that 90% of their sales are made between 8am and 8pm each weekday. Therefore, within the new system they can now schedule their ads to be shown only during these times. Google, as always, have taken this technology one step further by adding budget percentage spend into the equation. This comes in useful if a company wanted to be highly visible in the morning and just have a moderate presence in the evenings. With the new Ad scheduling system, they could assign 80% of their budget to mornings and 20% to evenings, ensuring they are most visible when it matters to them! If you would like to know how this could help your business, get in touch!