Being a recognised brand is now hugely important when it comes to online search. Our experts have been taking a closer look at the importance of brand in the online customer journey, as well as the tactics you can take now to start building a stronger brand.
Build a brand that users can trust; one way to do this is through third-party review platforms. Reviews create social proof which can be a huge factor in decision making for onlineshoppers.
Senior UX & CRO Analyst Read more
Senior UX & CRO Analyst
The more often a brand appears in front of users in the places they like to visit, the more it cangrow.
Director of SEO Read more
Director of SEO
Brand recognition within paid search will definitely give you a competitive advantage. We recommend making use of visual search campaign types, being consistent with marketing messages and use the right KPIs to measure brandrecognition.
PPC Strategy Manager Read more
PPC Strategy Manager
Use video to shine the spotlight on the product, people and story of your brand, video content will help generate trust in yourbrand.
Creative Director Read more
Remember that not everyone is ready to buy! Brands should be looking to build long-term relationships with all of their customers, not just a quicksale.
Head of Programmatic & Paid Social Read more
Head of Programmatic & Paid Social