Brand Recognition

Brand Recognition

Being a recognised brand is now hugely important when it comes to online search. Our experts have been taking a closer look at the importance of brand in the online customer journey, as well as the tactics you can take now to start building a stronger brand.

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Build a brand that users can trust; one way to do this is through third-party review platforms. Reviews create social proof which can be a huge factor in decision making for online
shoppers.
Lorna Fraser
Senior UX & CRO Analyst
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Lorna Fraser
The more often a brand appears in front of users in the places they like to visit, the more it can
grow.
Meghan Burton
Director of SEO
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Meghan Burton
Brand recognition within paid search will definitely give you a competitive advantage. We recommend making use of visual search campaign types, being consistent with marketing messages and use the right KPIs to measure brand
recognition.
Sean Healy
PPC Strategy Manager
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Sean Healy
Use video to shine the spotlight on the product, people and story of your brand, video content will help generate trust in your
brand.
Dave Ellis
Creative Director
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Dave Ellis
Remember that not everyone is ready to buy! Brands should be looking to build long-term relationships with all of their customers, not just a quick
sale.
Emma Ashby
Head of Programmatic & Paid Social
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Emma Ashby