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Delivering a 254% increase in organic revenue.

Pretty Little Thing · Case Study



PrettyLittleThing offer the latest in trends for fashion forward females. In an extremely competitive marketplace, Pretty Little Thing needed a digital partner to help improve its organic visibility and grow organic revenue.

Despite gaining wide-spread PR coverage from high-profile brand collaborations, technical issues were restricting search engine visibility. 


  • Increase SEO visibility
  • Increase organic traffic
  • Increase organic revenue

Epiphany’s technical SEO support has meant our search visibility has gone from strength to strength. This combined with our wider brand work has helped us to gain a key competitive advantage in an extremely fast-paced sector. 

Nicki Capstick - Marketing Manager Pretty Little Thing


Our expert SEO analysts conducted a full-site technical audit and outlined key opportunities to help maximise the website’s ability to rank for a wide range of key fashion terms.

After we conducted an in-depth site architecture review, a range of technical amends were made to improve the site as well as refining on-page content.

In addition to this, we provided best practice SEO recommendations for expanding into new territories which included Europe, US, and Australia.

137% increase in Searchmetrics visibility

99% increase in organic traffic

254% increase in organic revenue