137% increase in Searchmetrics visibility
Delivering a 254% increase in organic revenue.
Pretty Little Thing · Case Study
PrettyLittleThing offer the latest in trends for fashion forward females. In an extremely competitive marketplace, Pretty Little Thing needed a digital partner to help improve its organic visibility and grow organic revenue.
Despite gaining wide-spread PR coverage from high-profile brand collaborations, technical issues were restricting search engine visibility.
- Increase SEO visibility
- Increase organic traffic
- Increase organic revenue
Epiphany’s technical SEO support has meant our search visibility has gone from strength to strength. This combined with our wider brand work has helped us to gain a key competitive advantage in an extremely fast-paced sector.Nicki Capstick - Marketing Manager Pretty Little Thing
Our expert SEO analysts conducted a full-site technical audit and outlined key opportunities to help maximise the website’s ability to rank for a wide range of key fashion terms.
After we conducted an in-depth site architecture review, a range of technical amends were made to improve the site as well as refining on-page content.
In addition to this, we provided best practice SEO recommendations for expanding into new territories which included Europe, US, and Australia.
99% increase in organic traffic
254% increase in organic revenue