Skip to Content

driving a 7,871% increase in organic revenue.

Direct Blinds · Case Study

client

then

Direct Blinds is an online-only business and search marketing is a vital part of its customer acquisition activity.

When Epiphany first started working with the Direct Blinds team, it had launched a new website and had no previous investment in online marketing activity. The brand needed a future-proof strategy that would position it alongside the leading home-furnishing competitors in the UK.

We focused on building the Direct Blinds brand online and engaging with new audiences with an innovative technical and content strategy.

goals

  • Grow organic revenue
  • Increase organic traffic
  • Position Direct Blinds as a leading online retailer

Our campaign certainly got a boost from Epiphany’s innovative and inventive ideas, and we are more than pleased with the results and success.

Nicolas Swift - Joint Managing Director Direct Blinds

now

Over the four years we've worked with Direct Blinds, search has changed significantly. Changes in customer behaviour, technology and how search results are presented means that brands need access to a more complete set of skills to achieve search success, blending technical SEO, PR, content marketing, design, and data analysis. 

Direct Blinds has benefited from a long-term and future-proof approach that accounted for changes in the search landscape before they happened. Together we've achieved impressive results and have built a new business online:

  • Organic revenue up 7,871% over three years
  • 4,348% increase in organic traffic over the same time period
  • Organic revenue up 312% in the year to November 2014
  • Organic traffic rose 354% year on-year, as of November 2014
  • The 2014 annual revenue target was beaten by 31%

Impact since Epiphany started working with Direct Blinds

  • Organic Revenue
  • Organic Traffic

Organic revenue up 7,871% over three years

4,348% increase in organic traffic over the same time period

The 2014 annual revenue target was beaten by 31%