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90% increase in net profit for the UK's largest attraction ticket provider.

Attraction Tickets Direct · Case Study

client
specialisms

then

Attraction Tickets Direct offers tickets to the world's leading attractions and has served over three million customers since 2002, making it the UK's largest attraction ticket provider for Walt Disney World, SeaWorld, Universal Orlando and Disneyland Paris.

In a highly-competitive market dictated by seasonality, ATD needed an intelligent, data-led approach to deliver the best results from paid search.

goals

  • Maximise profit from paid search

Our PPC strategy reflects how well the team at Epiphany understands our business. We’ve experienced great results and we’re looking forward to working with Epiphany to expand our biddable media campaign into new channels.

Chris Bradshaw - Group Marketing Director Attraction Tickets Direct

now

Our PPC analysts use conversion, profit margin and average order value data to understand the value of clicks across each type of ticket. A new campaign structure allows bidding strategies to be bespoke to each group, responding to the seasonal variations in conversion rate.

DC Storm's weighted attribution model is used to track each touch point on the customer journey. This data is used to assign revenue values to initial research terms that may have a low conversion rate, but drive revenue further down the funnel.

The results were a 90% increase in net profit year-on-year, with a 5% reduction in spend and a 46% increase in ROI year-on-year.

485% increase in PPC net profit for a key trading period

46% increase in ROI year-on-year