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Breaking organic enquiry records.

Anglian Home Improvements · Case Study

client
specialisms

then

Anglian Home Improvements has an enviable reputation within its sector, yet this wasn’t being reflected in its search visibility. This was due to a mishandled site migration and additional technical on-site SEO issues. Anglian needed a partner to restore SEO visibility, while taking advantage of the latest opportunities in search.

goals

  • Recover lost visibility from a legacy site migration
  • Drive more traffic to key conversion pages
  • Increase organic enquiries

Not only has Epiphany completely recovered our site from a substantial loss in organic visibility following the launch of our website in 2014, but we’ve achieved our highest ever organic traffic and enquiry levels. We enjoy working with such an innovative and expert agency who work as an extension of our own team.

Matt Carey - Head of Digital Marketing Anglian Home Improvements

now

An SEO strategy encompassing the three core elements of our approach; technical on-site support, earned media and content.

Our team of technical SEO experts conducted a full review of the website. This covered over 100 different areas such as cannibalisation prevention, local citation reviews, backlink profile analysis, site load times and AMP recommendations. Lengthy redirect chains were also a key issue following the site migration, so by reducing over 1,300 redirect chains, authority wasn’t lost and page load time decreased.

Our content and SEO teams turned Anglian’s passion and expertise into HTML. With over 50 years of knowledge and a dedicated customer service team, Anglian Home Improvements is a trusted authority in its sector, however this wasn’t truly reflected by its on-site content.

We made sure Anglian's content answered customers’ queries and was easy to navigate to for both Google and users alike. Alongside this we AMP’d the blog content to provide a better mobile user experience which supported a 125% increase in mobile traffic year-on-year. This knowledge was translated into a host of earned media campaigns that gained coverage on key relevant publications. As a result, traffic to the advice section of the site increased by 4880% in a single year.

We also optimised the content for voice search. As a result, Anglian soon became the trusted answer for personal assistants throughout the UK.

The Result:

With a strategy focusing on technical SEO, content optimisation and engaging earned media campaigns, Epiphany has helped Anglian to significantly increase its visibility, and as a result traffic and enquiries are at their highest-ever.

Searchmetrics Visibility for Anglian Home Improvements

179% increase in visibility

67% increase in organic traffic

51% increase in organic enquiries