In your role you will be learning and improving a wide range of skills by working across multiple clients and industries. By working alongside an experienced analyst, you will be learning how to fully manage PPC accounts, by completing tasks such as search query reports & bid optimisation.
PPC Executive
About the role
Once you have built up a good level of understanding and practice you will be assigned your own account(s) to manage and put your newly learnt skills to the test!
Key responsibilities
You’ll be required to:
- Learn how to create PPC campaigns to specific client requirements
- Develop skills to maintain, manage and optimise client PPC campaigns to deliver the best possible ROI
- Make recommendations based on statistical data in order to achieve the campaign objectives
- Provide weekly and monthly reports for each project managed
- Provide keyword research as necessary
- Develop Knowledge to make recommendations on landing page content to maximise quality score
- Attend client meetings with the ability to provide campaign updates and strategic advice
- Collaborate and communicate with key teams and personnel in the company to deliver a brilliant all-round experience of epiphany for all clients
- Other duties as directed by the Head of PPC or PPC Managers which are of benefit to the PPC Team or wider Performance Teams
Skills needed:
- Excellent analytical, written and numerical skills
- Good verbal communication skills with both colleagues and clients
- Great organisational skills to balance multiple projects
- An understanding of biddable media including Google AdWords and equivalents such as Bing Ads would be beneficial but not essential
- An appetite to learn about new technology platforms within the paid search sector and digital channels
- An understanding of Google Analytics and similar statistical packages would be beneficial but not essential
- Have experience in Microsoft Office and strong skills in MS Excel would be advantages