We understand where paid search is going, providing marketers with an ever more sophisticated set of tools to target messaging to specific audiences, at specific times and in specific contexts
ready for tomorrow
We're proud to be one of the most innovative PPC agencies in the UK. Our insight into this highly sophisticated channel meant that Econsultancy asked us to make sense of the announcement of Enhanced Campaigns within hours of Google's announcement.
PPC has come on leaps and bounds since it was dominated by Google Search. Enhanced Campaigns, Trueview, social extensions, Facebook ads, sponsored Tweets, G+, Google Shopping, YouTube ads and the growth of multi-device purchasing have started to blur the lines between PPC and display, making PPC one of the most creative elements in search marketing.
bespoke to you
When you work with Epiphany you benefit from constant innovation, attention to detail and useful reporting.
We are passionate about transparency, so we produce weekly and monthly reports that are customised to your needs. We believe that the data from your campaigns is yours, not ours, meaning that we're accountable for every penny.
Our reports explain how your marketing funnel is working and offer new ideas to maximise conversions and ROI. Our reporting structure is designed to make sure that your PPC campaigns are agile, and able to respond quickly to changing circumstances.
Talk to a global audience
We are running paid search campaigns in over 30 territories. Working closely with our partner Leeds Metropolitan University we recruit linguists to help us make sure that our PPC ads convert in every territory.
We concentrate on localisation over and above translation, making sure that our campaigns account for local nuances, algorithm variances and cultural contexts.
Find out more about our international search marketing campaigns.
Google recently described our approach to PPC as "text book". Our team consists of statisticians and mathematicians, that's how we're able to deliver significantly more conversions than our competitors for the same level of spend. This is because we plan intelligently, thoroughly researching and analysing your campaign and competitors, before we start thinking about bidding for ad space.
Our experts oversee a host of cutting edge bid management tools as part of our Epiphany Fusion suite.
We don't use any single tool or proprietary system exclusively, meaning that we can innovate quickly and respond to changes in the fast paced world of paid search.
Reassurance through Fusion
Epiphany Fusion is a blend of the best tools in digital marketing, providing our clients with the tools that are needed when managing multi-million pound accounts. Fusion comprises of tools that you'll know, including Omniture and DC Storm, but tools that we have built ourselves including;
Epiphany Radar, our automated URL and landing page checker, ensures that your PPC ads take the customer to a live page, eradicating 404 errors and wasted spend
Epiphany Impressions Checker ensures that your budget hasn't run out, running automated checks several times every day
Epiphany Budget Checker takes data from Adwords' API and tracks spend rate vs. daily, weekly or monthy budgets and forecasts
Agility through Fusion
We've built bespoke tools for specific campaigns in the past, which are now available as standard to all of our clients to change accounts, bids or ads quickly without risk.
Epiphany Permutator expands your keyword lists and identifies new opportunities for quality traffic
Epiphany Attributor offers bespoke attribution model using funnel data from Google Analytics and modelling the varying importance of first, middle and last clicks to different channels
Epiphany Accelerator helps find the most successful elements of your PPC ads by correlating ad text and performance
The power of social
We have been pioneering social advertising on Facebook since 2008 and also run social campaigns through Sponsored Tweets, StumbleUpon and Digg! for many of our clients. The rise of TrueView and YouTube advertising also necessitates a new way of blending the skills of PPC, social and display advertising.
Social PPC, and the use of social extensions, offer advertisers huge opportunities to target their messaging, improve click through rates, increase conversions and to engage with new customers. We understand that the future of search marketing includes social and our team of talented analysts and campaign planners are experts in this fast changing but crucial factor.
The latest IMRG Capgemini m_retail Sales Index showed that UK sales through mobile devices (including tablets) were strong in 2012, with year on year sales up 304%. 2012 also saw the highest ever conversion rates from mobiles and tablets, at 2.1% in November. Consumers are gaining in confidence about using their mobile devices for shopping and the mobile channel is now integral becoming to the shopping experience.
We analyse mobiles and tablets in the same way as we interrogate desktop searches. Our specialists understand what it takes to run successful mobile paid search and reguarly use the channel to target ads with specific geographical, temporal or situational outcomes in mind.
AdWords isn't always the answer
Google accounts for the majority of traffic in most territories but our search marketing specialists are also experienced in running campaigns through other networks when it could give you better results.
We succesfully manage international campaigns through Bing, Yandex and Baidu in international and domestic paid search campaigns where the target audience uses other search engines.