Our talented PPC team all have one thing in common. Mathematics degrees. We reverse train mathematicians in search marketing because that's the easy part of the job. The hard part is being able to analyse and gain insights from terabytes of data.
Textbook PPC
delivering dramatic results
Google recently described our approach to PPC as "text book". Which explains why in most campaigns, we are able to deliver 30% more conversions than our competitors for the same level of spend. This is because we plan intelligently, thoroughly researching and analysing your campaign and competitors before we start thinking about bidding for ad space.
Our experts oversee a host of cutting edge bid management tools as part of our Epiphany Fusion suite. We don't use any single tool or proprietary system exclusively, meaning that we can innovate quickly and respond to changes in the fast paced world of paid search.
Reports Designed For You
When you want them
When you work with Epiphany you benefit from constant innovation, attention to detail and useful reporting.
We are passionate about transparency, so we produce weekly and monthly reports that are customised to your needs. We believe that the data from your campaigns is yours, not ours, meaning that we're accountable for every penny.
Our reports explain how your marketing funnel is working and offer new ideas to maximise conversions and ROI. Our weekly innovation meetings find new ways of improving paid search results, testing new features to see if they offer value to you.
International PPC Campaigns
Reach A Global Audience
We are running paid search campaigns in over 30 territories. Working closely with our partner Leeds Metropolitan University we recruit linguists to help us make sure that our PPC ads convert in every territory.
We concentrate on localisation over and above translation, making sure that our campaigns account for local nuances, algorithm variances and cultural contexts.
A quick look at our world map shows our world domination so far. We just need our intrepid search pioneers to crack Greenland and Nepal frontier in the northern hemisphere...
Intelligent, Quality Ads
Pay Less, convert more
We understand that successful paid search campaigns depend on a joined up approach. That means that we work intelligently to integrate all elements of your campaign.
Bringing together landing page relevance, ad performance, keyword and advert relevance and geographic relevance improves your ad's Quality Score. The higher your Quality Score, the lower the price you pay per click meaning that we offer our clients the benefit of paying less for a higher postion than their competitors.
Conversion Experts
Constant Testing & Improvement
How well your website converts visitors into enquiries or sales is critical to the success of your business. Epiphany offer WebConverter - a proven process, supported by a suite of cutting edge technologies, that delivers incremental increases in conversion rates by running a series of intelligent tests that give greater insight into how users interact with your site.
As one of an elite group of Google Qualified Conversion Professionals, we have on average helped our clients increase their conversion rates by more than 28% over the last twelve months.
Expert Sector Analysis
Key Insights Make The Difference
Our clients work in some of the most competitive sectors around. We help make sense of the paid search landscape by regulary producing in depth reports on search strategies, visibility and keyword success. You can find our sector reports in our library.
Our indepth understanding of other brands' search strategies means that we can help you formulate winning campaigns. Our insight and understanding of your sector means that are in a unique position to work closely with you as an integrated team.
Social Media PPC
The Power Of Networks
We have been pioneering social advertising on Facebook since 2008 and also run social campaigns through Sponsored Tweets, StumbleUpon and Digg! for many of our clients.
Social PPC regularly forms part of integrated SEO and PPC strategies that are driven by remarkable content.
We understand that the future of search marketing is social and our team of talented analysts, copywriters and designers are all experts in this fast changing but crucial factor.
Mobile And Tablets
Move With Your Customers
Over 50% of new internet connections already come from mobile devices so we include mobile phone PPC analysis in every campaign we run. Consumers are using an ever increasing range of devices to go online, indeed mobile accounted for 12% of paid search clicks leading up to Christmas 2011. Yet mobile only accounted 7.5% of search spend, meaning that mobile advertisers secure less expensive clicks.
We analyse mobiles and tablets in the same way as we interrogate desktop searches. Our copywriters, web developers and conversion rate specialists understand what it takes to run successful mobile paid search.
PPC Phone Tracking
Get Greater Insight
We know that people want different things and behave differently when searching on desktop, tablet and mobile, which means that we operate systems that allow our clients to track mobile traffic and campaigns seperately.
We can track who is clicking through from mobile or tablets, what devices they have and what actions they are taking on your landing page. We optimise your pages for mobile and tablet visitors. This means that our PPC campaigns work as hard on mobiles and tablets as they do on a desktop.
Yahoo!, Baidu And Microsoft
Paid Search Beyond Google
Google accounts for the majority of traffic in most territories but our search marketing specialists are also experienced in running campaigns through other networks when it could give you better results.
We've succesfully managed international campaigns through Yahoo! Search Marketing, Microsoft Ad Centre, Yandex and Baidu in many of our international and domestic paid search campaigns.