we're an ambitious team with a vision for better search marketing with technical excellence, customer insight and creative at its heart
better websites
the technical fundamentals
We make sure that your website is easy for people and search engines to understand by looking at every single one of its component parts. Our blend of technical and creative approaches means that we investigate everything from the clarity of your brand messaging through to technical issues such as page load time, URL structure, information architecture, pagination and internal linking.
Sometimes our clients want a new website built from scratch. Our work for brands like the CBI, Rullion, Safestyle and others means that our clients get the benefits of working with an agency that designs beautiful websites that convert visitors into customers and that have search marketing built into them from day one.
better marketing
engaging with your customers
Content marketing might seem like a new buzz term, but it has been around for ages. Great brands have always had something interesting to say, or new ideas to communicate. Whether it's to gain media coverage, social shares, create inbound leads, convert traffic or speed your visitors through their decision making process we create content that matters. Content and SEO work hand in hand, because if people find your brand interesting, search engines will too.
Knowing your audiences is key, so we work hard to understand your existing and potential customers' choices and motivations. Our little black book of PR contacts makes sure that we're able to get the coverage that gets seen by your customers and search engines alike.
better reach
Global Reach, Local Expertise
We do more than most agencies when it comes to our approach to international search campaigns. With successful live campaigns worldwide we believe in the power of localisation rather than translation. Our expertise in running large scale campaigns with international search engines such as Baidu, Yandex and Yahoo! gives us the edge when it comes to international campaigns.
Understanding the nuances and differences in algorithms, cultures, language, ranking factors and dominant search engines is just one of the vital pieces in managing succesful international campaigns.
You can read more about our international search marketing campaigns here.
better ideas
we don’t chase the algorithm
Search engines are the gatekeepers of the web, so achieving high organic visibility is often a crucial element of online success. While many others look for short-lived algorithm loopholes, we gain the trust of search engines by taking an ethical, long-term approach to our search marketing techniques.
Our experts are truly passionate about the constantly evolving field of search; as a result we understand what will make your brand stand out online, and recognise a passing SEO fad when we see one.
better social Integration
an end to silo mentality
Ensuring your SEO campaign integrates with social networks is critical. Social shares are usually an indication of good quality engaging content designed with a specific audience in mind, which is of fundamental to contemporary search marketing. We create conversations and promote content through Twitter, Pinterest and Facebook as this is now a vital part of any winning SEO strategy.
Our social media and pr specialist agency Shackleton supports our clients by using this social momentum to create on-going relationships and affinity to their brand.
better engagement
conversion rate optimisation
With 39% of companies reporting conversion rate optimisation is their top priority in 2013 (Econsultancy), this is an ever more important strategy. While other agencies might limit conversion rate optimisation to quantitative digital data to show 'what' the issues are we don't limit it to that. We add qualitative insight to provide the 'why'. Understanding your customers' buying behaviours, motivations and needs allows us to pre-empt questions and objections during the buying process, adding far more value than a purely quantitative focus and allowing us to significantly increase conversion rates.
We're one of only 3 UK search agencies to hold the Google Qualified Conversion Professionals accreditation. You can read one of our WebConverter case studies here.
Better Reporting
Keeping You In Control
Our real-time reporting tool Search Dashboard overlays our shared KPI's onto your analytics data so that you can see how we're performing against your targets 24/7. We're accountable every hour of the day, every day of the year.
We're careful to agree KPIs and strategic plans at the beginning of our relationship, meaning that we know exactly what you want to see when it comes to demonstrable results.
We make sure that our bespoke reports mean that you always know how your campaigns are performing so that meetings with our team can be used to discuss strategy, campaigns and plans.
Better experience
Intelligence and business logic
Epiphany's twenty-five strong technical team of experienced SEO strategists, managers, technicians and analysts come from a range of backgrounds including computer science and programming.
With experience of over twenty CMS systems, managing global site migrations, penalty revocation and major new domain launches our technical experts are ideally placed to help you reduce your technical risk and to create perfect websites to drive sales, revenue and brand awareness.
Better analysis
Insights That Make The Difference
We regularly produce deep level insight into the most competitive online industries from fashion, finance and retail through to travel, insurance and gaming. Our sector reports combine scientific data analysis with our expertise of trends in a variety of different sectors.
Our insight means that we formulate strategies that can give you a competitive advantage and helps our search specialists work more closely with you as a team.
You can see our latest sector reports here.