We're passionate about innovation, meaning that our clients benefit from a cutting edge, truly multidisciplinary, approach to search marketing.
Scientific Analysis
Your Site, Working Harder
When you work with us you get a forensic examination of your digital world. We look at all aspects of our clients' websites and off page presence to make sure that every part of their digital footprint is fully search optimised.
Our experts forensically examine the fundamentals of your website structure, information architecture, domain and URL configuration, pagination, content, semantic markup, microformats and a whole host of other elements to make sure that every element of your site is search optimised.
Online PR
Remarkable SEO
We're in the business of increasing your brands' online visibility. Our £300k investment into creative development, online PR and copywriting teams in 2011 means that we get our clients high authority links and presence that no-one else can.
Creative link acquisition positions you as an authority in the eyes of the search engines and attracts a large volume and wide range of external links.
International Campaigns
Global Reach, Local Expertise
We do more than most agencies when it comes to our approach to international search campaigns. With successful live campaigns in over 30 territories we believe in the power of localisation rather than translation.
Understanding the nuances and differences in algorithms, cultures, language, ranking factors and dominant search engines is just one of the vital pieces in managing succesful international campaigns.
You can read more about our international search marketing campaigns here.
Local Search
For Local People
40% of Google searches now have a local element to them. If location is an important part of your strategy, then having a well optimised places listings with lots of positive reviews, photography and tagged content will drive large amounts of well qualified traffic.
We help our clients optimise their site by optimising shopping feeds, review sections, news, blogs, images that all feed into campaigns beyond universal search.
Social Integration
The Future of Search is Social
Ensuring your SEO campaign integrates with social networks is critical. Usually a mixture of Facebook, Twitter, G+ and Linkedin is a starting point, the effect these platforms have on rankings is now proven. We've run campaigns that have secured page 1 rankings with promotion through Twitter, Pinterest and Facebook and this is now a vital part of any winning SEO strategy.
Bing and Google factor social signals into their current algorithms and the introduction of G+ will be a catalyst for more development in social search.
Conversion Included
Webconverter in Every Campaign
How well your website converts visitors into enquiries or sales is critical to the success of your business. We offer WebConverter - a proven process, supported by a suite of cutting edge technologies, that delivers incremental increases in conversion rates by running a series of intelligent tests that give greater insight into how users interact with your site.
We're one of only 3 UK search agencies to hold the Google Qualified Conversion Professionals accreditation. You can read one of our WebConverter case studies here.
Real-Time Reporting
Keeping You In Control
Our real-time reporting tool Search Dashboard overlays our shared KPI's onto your analytics data so that you can see how we're performing against your targets 24/7. We're accountable every hour of the day, every day of the year.
The Dashboard is a web based system, meaning you can access your campaign data from anywhere in the world.
We make sure that you always know how your campaigns are performing so that your client meetings can be used to discuss strategy, campaigns and plans rather than updating on data.
Real Time Link Analysis
Intelligent Long Tail Strategy
Our bespoke link analysis tool Fusion® enables us to assess what kinds of links, and in what ratios, drive 1st position rankings in any sector. This means we can react fast to algorithm changes and get results quickly.
This intelligence drives every decision and recommendation we make, meaning that we can create remarkable, shareable and creative content to acquire you high value links strategically.
Our creative link acquisition strategies ensure long tail traffic so that your site is growing all the time.
Expert Sector Analysis
Insights That Make The Difference
We regularly produce deep level insight into the most competitive online industries from fashion, finance and retail through to travel, insurance and gaming. Our sector reports combine scientific data analysis with our expertise of trends in a variety of different sectors.
Our insight means that we formulate strategies that can give you a competitive advantage and helps our search specialists work more closely with you as a team.
You can see our latest sector reports here.