As a leading search specialist, it's important for us to promote best practice and provide detailed insight into the industry. We conduct regular, in-depth industry analysis and guest write on prominent sites, such as Econsultancy, SEOMoz and Search Engine Land.
Epiphany have won awards for our previous work in the gambling sector; our published and award-winning teams pride themselves on being at the cutting edge of the industry, and possess an unparalleled grasp of the science behind search.
- 11% of all internet users have gambled online.
- $22bn The was estimated value of the overall online gambling market in 2010.
- $8.4bn worth of sportsbook betting
- $5.5bn worth of casino games
- $5.0bn worth of poker games
- $1.1bn worth of bingo games
- Few of the major paid search advertisers for casino games have any natural visibility at all.
- 2014 is when Gigi Levy, the CEO of 888, has predicted that online bingo will overtake poker.
What's Inside
We have conducted some thorough market analysis on the top casino, bingo, poker, casino games and sportsbook sites, looked at trends in cost per click and click through rate, analysed competitor strategies and competing messages, and finally analysed the link profiles of these top performing sites.
Whilst the overall gambling market is growing, there are changes in what games users are playing. Bingo is on the increase, poker has plateaued after strong growth a few years ago, and different casino games are gaining and losing popularity with no clear pattern.
The strategies being implemented by different advertisers are very different. Some focus on paid search, others on natural search, and a few market aggressively on both.
Please contact us if you would like to discuss this report, or request some bespoke analysis on your website.