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1.40%
Overall Visibility
-
-0.94
Point Change
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42/50
BrandSearch™ Rating
-
32/50
SuperBrand Rating
Overview
Fairy is Britain's number one dish cleaning brand and has been trusted by households across the UK for 50 years for its consistency and long lasting formula.
Fairy maintain that they pamper hands with their assortment of products and continue to deliver a sparkling performance to consumers, positioning themselves as the UK's top selling household brand [Source: IRI].
Keyword Rationale
The Fairy portfolio not only consists of Fairy Liquid, Fairy Antibacterial and Fairy Clean & Care, but dishwasher and laundry products as well, and Fairy continues to develop its product offering. For this reason, Fairy's keywords comprise of terms such as 'soap', 'hand wash' and 'washing up liquid'.
Keywords
| Soap |
| Washing powder |
| Hand wash |
| Washing up liquid |
| Antibacterial soap |
| Fabric softener |
| Washing detergent |
| Fabric conditioner |
| Antibacterial hand wash |
| Biodegradable soap |
Paid Search Visibility
Organic Search Visibility
Overall Traffic Availability By Month
Overall Search Visibility By Month
