As a leading search marketing specialist, it consistently amazes us how some of the world's largest brands and even whole industry sectors still either neglect their presence in the search channel or simply haven't rolled out the right strategy.
In order to monitor how brands are behaving in this channel and be able to compare different sectors adoption of search, we have put together a comprehensive analysis of how the top 50 B2C and top 50 B2B UK brands are performing in both Organic and Paid search.
Our starting point for identifying these top 100 brands seemed logical; SuperBrands has been running since 1995 and are recognised globally as a benchmark for brand success in the offline world but how do these brands perform in search?
Rather than looking to create a competitive product to SuperBrands, our aim is to offer a search specific insight into how these brands are performing online. This then gives us a platform for industry based comparisons and an insight into each brands search based visibility, total traffic available month by month, SuperBrand Rating and BrandSearch™ (our own search based metric) Visibility Rating.
This data will be freely available, updated every month and we already have more than a year's worth of traffic data for each brand. This insight will allow us to monitor how the UKs largest brands are progressing in search over time, which we can compare to their SuperBrand ratings.
We will also be producing monthly reports into how these brands perform, how they compare to their competitors and how different industries compare to each other.