Yorkshire Building Society is to boost its online presence by undertaking an extensive search engine marketing campaign. The company, who have just won Mortgage Magazines ‘Lender of the Year’ award for a record second year running, have appointed Leeds based search marketing experts Epiphany Solutions who will carry out the 12 month marketing campaign.

The campaign is predominantly aimed at increasing Yorkshire Building Society’s online applications for their range of consumer finance products, which include credit cards, mortgages, insurance and loans. The Finance industry is beginning to take advantage of the high volume, fast turnaround business that is available through the Web, Yorkshire Building Society are one of the most forward thinking high street lenders and are continual strengthening their online offering.

Epiphany’s main aim is to ensure Yorkshire Building Society is able to make the most of the ten million consumers searching for financial products online each month. Managing Director Shane Quigley states, “Our expertise is ensuring that when relevant financial product phrases are entered into Google or other search engines, Yorkshire Building Society is at the top of the listings. The first few weeks of the campaign has already seen them climb to page 1 of Google for the phrase ‘mortgages’. Using these techniques, we can ensure online product applications increase month on month and give Yorkshire Building Society the ability to offer even more innovative products online.”

Epiphany, located in Leeds prestigious and vibrant area The Calls, are a specialist Search Marketing Agency, dealing in both pay per click advertising and search engine optimisation across 25 countries. With a strong client base in many leading industries, Epiphany prides themselves on their business lead approach in a very technical industry.