Andy's thoughts
The New Formula for PPC Infographic
The face of paid search marketing is changing and, as an expert in this field, we’ve released a new animation and infographic this week that summarises the evolution of this fascinating world.
The infographic and animation demonstrate how there are huge opportunities for marketers to use PPC more innovatively, despite it often being overlooked by in-house teams and media-buying agencies.
PPC is a hugely important channel, offering marketers a sophisticated way to identify, segment, target and reach customers. There are a whole series of new tools and extensions that search marketers can use within their PPC campaigns to make sure that they are communicating exactly the right messages to exactly the right people.
It’s surprising that more people, even those within the PPC industry, don’t take advantage of them because they have transformed the potential that the channel offers to marketers.
You can see the accompanying video on our YouTube Channel.
Embed this infographic:
<a href="http://www.epiphanysearch.co.uk/blog/the-new-formula-for-PPC-infographic/"><img src="http://www.epiphanysearch.co.uk/media/68609/ppc-infographic.gif" alt="The New Formula for PPC Infographic" width="640" /></a>Infographic by <a href="http://www.epiphanysearch.co.uk/">Epiphany Search</a>
