With SMX London 2009 just around the corner, here’s a rundown of the top 3 ‘must attend’ sessions for SEO professionals

1. Search and the Evolution of Marketing
This session will cover how marketing and its consumers are evolving, and the part search has to play in this ever-changing environment. I imagine recent recession statistics will be discussed in this presentation, showing how search spend has only decreased slightly and has been largely unaffected when compared to many other areas of marketing. This is the opening keynote of the event and always a topical subject to kick the event off with.

2. Analyzing & Converting Organic Search Traffic
This is an area that I still feel a lot of companies fall down on. SEO is no longer just a case of driving as much traffic as possible and seeing what sticks, it’s about driving the right traffic. Search analytics have come a long way over the past few years allowing the categorisation of visitors into certain types, and information on what makes them tick. This should be a session an SEO would love to attend – who doesn’t want learn how to make their campaign more effective?

3. Blow Your Mind Link Building Techniques
This has got to be the most mouth-watering session of all. Link building secrets and tips that will surely only enhance your campaign with some very well respected speakers. I was particularly excited by the appearance of Rand Fishkin on the panel. I have seen him speak before and the guy certainly knows his stuff, but understands how to apply it to the corporate environment and, more importantly, knows what clients expect….results.

If you are still without a ticket don’t forget you can get 15% off by using our SMX London Discount Code.