Last week, Qantas became the latest brand to suffer a huge backlash as the result of a Twitter hashtag social media campaign. Qantas, the airline of Australia, decided it would be a good idea to run a social media campaign with the hashtag #QantasLuxury. This was just three weeks after grounding their whole fleet of airlines stranding 70,000 passengers around the world due to a strike by their employees over pay and job losses. The aim of the campaign was to encourage consumer engagement and for customers to win Qantas gift packs. (more…)
Twitter Blog Posts
White Hat Twitter Outreach for Businesses
Monday, December 5th, 2011
The advent of social media has arguably equipped executives with the most powerful digital outreach tool of the last decade. However, corporate use of this tool is all too often inconsistent, uninspired and vexatious, which can sometimes do more harm than good for businesses running ill-targeted campaigns.
How many times have we checked who’s tweeted us to find a spammy link with a poorly written, generic message? (more…)
Five Examples of What NOT to do on Twitter
Tuesday, November 1st, 2011Twitter is used by people all over the world; you can communicate with friends, get updates in your industry and talk to celebrities. It is a truly global tool that allows people to be heard by millions, but what happens when it goes wrong?
The ‘Twitter fail’ list has become a big talking point over the last few years with major companies, political groups, celebrities and even just the average person posting tweets they wish they hadn’t. (more…)
Will Twitter Bring the Commons into Disrepute?
Thursday, October 27th, 2011
In the 21st century you are what you Tweet, which means in the near future our MPs should be gaining a lot more depth due to a recent Commons’ decision. An amendment that would effectively have banned the use of social networking sites such as Twitter in the chamber was recently defeated by 206 votes to 63. In an age where MPs are increasingly looking to the digital realm to engage with their constituents and voters, the use of social media was deemed on the whole to be important. (more…)
Twitter: Giving and Using A Voice
Wednesday, October 19th, 2011
In recent months I’ve started following Joey Barton on Twitter. For those of you not in the know, Joey is a footballer with a less than stellar reputation. Now I’m not here to pass judgement on Joey for some of his previous antics. I’m here to show how Joey uses Twitter to put his opinion across, how journalists are using Twitter to create stories based on Joey’s tweets and the perils of being used as social media political propaganda. (more…)
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