Social Media Blog Posts

A Valentine’s Day Serenade from Heineken

Friday, February 10th, 2012

Brands, Facebook, YouTube

Do you have a Facebook friend that you’ve been desperate to ask out but never quite plucked up the courage? Well now thanks to Heineken you can, and I don’t just mean for Dutch courage!

Their new Facebook app called ‘The Serenade’ enables users to create personalised songs to invite someone on a date. Simply go to their Facebook app and select who you want to serenade, why you fancy them, what you would like to do on the date, and what makes you so special. Then you can preview your customised video and post it on your friend’s wall. (more…)

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The 2012 US Presidential Election: Time to Crunch the Numbers with Mobile Payment App

Wednesday, February 8th, 2012

Engagement, Mobile

Following his recent victory in Florida, Mitt Romney has reason to be optimistic about guessing the mood of nearly 18 million people in the Sunshine State. In reality, this is a pale shadow (roughly 6% of the country) compared to the impression he needs to leave to win the Republican nomination in August. However, Romney might have another trick up his blue Oxford shirt: to encourage mobile users to donate via the Square iOS app. (more…)

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Connecting Your Social Media with ifttt.com

Monday, February 6th, 2012

Engagement, Social Media

I love getting involved with new social networks, and seeing how they interact and inform each other. Most social networks now include tools to link up with your Facebook or Twitter account, and cross-publish your activity. However, it’s not always that straightforward.

For example, if I’m on the train reading my Twitter stream, and I see an interesting link, I’ll often favourite the tweet to read later. My phone isn’t the ideal device to read an article and poor reception can mean it takes ages to load. (more…)

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Snickersgate: Keeping Your Social Ads Relevant

Monday, January 30th, 2012

Online PR, Twitter

“We’re not here to be advertised at” tweeted one of Rio Ferdinand’s followers responding to the footballer’s sponsored tweets for Snickers last week. Snickers-gate has raised an interesting issue for digital marketers at a time of maturing social advertising with Search Plus Your World, Facebook Sponsored Stories both causing a stir in early 2012. (more…)

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Build Relationships and Links (that Google trusts) Will Build Themselves

Friday, January 27th, 2012

Online Marketing, Social Media

As Google constantly re-evaluates their algorithms to counterbalance any influence and manipulation that digital marketers and SEO’s may have had over links, it becomes ever more important for us to predict and interoperate what qualities Google will preference where sites and links are concerned. However, it seems now that it’s not just a matter of what Google will value but who. (more…)

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