A blog provides endless opportunities for a brand, so it is therefore something that should be considered carefully. For some brands within the fashion industry, for example, blog topic idea generation is simple… or is it? (more…)
Blogging Blog Posts
Four Reasons why all E-commerce Websites Should Blog
Tuesday, January 17th, 2012Blogging, Content Writing, Engagement
Blogs are becoming one of those ‘must have’ marketing tools, but how can they really help and why do we need them? (more…)
Keeping blog content interesting: Three top tips
Thursday, January 12th, 2012Blogging, Content Writing, Copywriting
As well as advising clients on how to add value to their websites through company blogs, the Epiphany Search copywriting team is charged with managing the blogs of many of our clients. (more…)
Olympic Athletes Encouraged to Use Social Media
Thursday, August 4th, 2011Blogging, Social Media, Twitter
Start adding your favourite Olympic players on Twitter for a very personal update of their progress in the 2012 Olympics!
The athletes have been encouraged to start blogging and to use Twitter by Olympic officials, but there are guidelines which are definitely not worth breaching, as the athletes could face rejection from the Olympics. (more…)
Mum’s the Blog!
Thursday, July 28th, 2011Blogging, Social Media Optimisation
Netmums, the perhaps lesser known parenting website than the similarly named MumsNet, has reported that less than three weeks after launching their Parent Blogging Network, they’ve had more than 550 bloggers sign up and more than 7,000 posts viewed.
This is a great response and more than 65% over those that signed up did so in the first four days. The interesting thing will be to see whether this take up continues. Parent or ‘mummy’ blogging is huge in the US, but its rise on this side of the Atlantic was echoed last month with the Cybermummy event. (more…)
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