Social Media Optimisation Blog Posts

Street Party or Streetview?

Wednesday, March 30th, 2011

Facebook, Social Media Optimisation

Fascinator. Check.

Union flag tea towel. Check.

Day off. Check.

Yes I am nearly beside myself with excitement about the upcoming royal nuptials!

OK I’m actually not. I am pleased however to have the day off and I am mildly curious on whether Kate Middleton will be wearing an Alexander McQueen dress. Apart from that, I’m definitely veering towards the apathetic side of things.

Having said that, as an owner of a Charles and Di wedding mug from ‘81, I wonder how this royal wedding will differ from those big ones back in the 80s.

I hear that street parties are not looking as popular as they were back in the day. So does that mean people will be looking online for their royal fix instead of hitting the streets?  The official organisers certainly think so and they’ve gone all out on the social media front as a result. (more…)

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The Rediscovery of PepsiCo and Its Social Media Stategy

Wednesday, March 23rd, 2011

Conferences, Social Media Optimisation

Earlier this month, I attended a webinar of the TED2011 conference. TED or Technology, Entertainment and Design was founded in 1984, formed to share “ideas worth spreading.” Speakers have included names like Rory Bremner, James Cameron, Seth Godin, Bill Clinton, Richard Dawkins, Bill Gates and so many other influential figures.  Attending the TED events is slightly out of my league, as all attendees must apply for membership before being able to buy a ticket for the conference. Standard membership costs a mere $5,200, so whilst usually attendance is only an option for the fortunate few, this year they had webinars worldwide streaming one day of the TED2011 conference. I attended the webinar in Leeds at Old Broadcasting House, and because of the time difference, the screening was from 4pm to midnight.  The organisers plied us with a steady stream of coffee and chocolate to keep everyone’s sugar levels high enough to stay to the end.

TED2011 was based around ‘The Rediscovery of Wonder’ with some fantastic speakers like Morgan Spurlock and Bill Gates. Topics discussed included everything from a scientist describing one of nature’s breathtaking surprises, an inventor unveiling a new marvel and an artist revealing her impossibly rich imagination. (more…)

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American Idol to Use Facebook for Contestant Voting

Friday, February 25th, 2011

Social Media Optimisation, Twitter

As well as stirring up loads of controversy, X-Factor is a big hitting Saturday night show in the UK. In the most recent series, it seemed contestants had a heads-up of who would be voted off thanks to Twitter. (more…)

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Tweeting About a Revolution

Monday, February 21st, 2011

Social Media Optimisation, Twitter

A tumultuous time in Egypt the last couple of weeks, and in Tunisia before that, proved just how effective social media can be in conveying a mood, and reporting what’s happening at ground level.

The democracy of Twitter means that anyone involved (or not) in the happenings in Egypt could tweet (until the authorities closed down the internet – in itself scary, but nothing that couldn’t be got round, with some clever technology).  Too often do we have the sensationalist traditional media reporting, and it’s not easy to discern whether what is happening is actually alarming or if it’s the norm spun to back up the story that they want to report. (more…)

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Facebook Sponsored Stories: A Brief Introduction

Thursday, February 10th, 2011

Facebook, Social Media Optimisation

A week or so back, Facebook announced it would soon be launching a new type of ad unit called a ‘Sponsored Story.’ As Facebook describes them, they are “a new way for marketers to surface word-of-mouth recommendations at scale.”

In layman’s terms, these types of adverts will allow a brand/company to use posts made by users when interacting with their Facebook page, and turn these into branded ads that can be shown to a user’s friends or in fact, anybody across the Facebook network (depending on privacy settings). (more…)

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