Engagement, Social Media Optimisation, Twitter
Summer is officially here, and there’s no better excuse to sit out in the garden and stuff our faces with ice cream.
America’s most delicious export, Ben and Jerry’s, has taken the summer by the horns and recently embarked on their 2011 Scoop Truck Tour across the States, performing the mouth-wateringly noble act of dishing out free ice cream to the populous. (more…)
Engagement, Facebook, Social Media Optimisation
Facebook’s EdgeRank algorithm is a subject that has been discussed a lot more in recent months. It’s seen as an algorithm to “take advantage of” in order to make your Facebook Page more prominent within a user’s profile, and to improve brand visibility, fans, engagement and as a social business program should be doing – assisting your overall business goals.
Those of you with a Facebook account – and I’ll assume that’s it the vast majority of users reading this post – will notice that once logged in, you see either the ‘Most Recent’ updates of your friends and Facebook Pages you’ve ‘liked’ or the ‘Top News.’ Which tab you land on when signing in now depends on which one you last viewed (it was previously set to ‘Top News’ as standard). (more…)
Facebook, Media, Online PR, Social Media Optimisation
Another month and another weird publicity stunt by Lady Gaga. The pop diva announced in May that she was joining forces with Zynga, the company that creates online games for Facebook, to promote her new album. From the 17 to the 26 May fans were able to complete tasks in GagaVille, unlocking new tracks from the album. There was also the chance to download the album for free when you buy $25 of Zynga credit. (more…)
Engagement, Facebook, Social Media Optimisation, Twitter
Go easy on me people – this is my first post!
This is quite topical for me at the moment. I am moving house and have quickly learnt that estate agents and solicitors both love the old methods of communication. They even make you sign a form that states you understand email isn’t the most secure form of communication you can use! And storing all my personal details etc. on a piece of paper in a filing cabinet in your office is?
So it started me thinking. If both parties in this process embraced new forms of communication, how easy would it be for the potential punter? Here are just a few ways they could use social media to improve their communications:
1) Twitter accounts per branch would allow tweets to be sent out about new properties added or sales agreed on. With the increased use of social media on mobile and the Twitter apps available, potential buyers and renters could access this information real time to find out what properties may interest them. (more…)
BBC, Social Media Optimisation
Whilst looking on the BBC website in February, I came across a page advertising a live performance masterpiece in Leeds.
Obviously I was intrigued, and when I saw an online application to be a part of Frankenstein’s wedding as a participating audience member, I just had to sign me and a few friends up! Looking around the BBC Three’s web page, I was interested in how this live theatre performance had been put together. There was a blog detailing Elizabeth’s (Frankenstein’s bride) video diaries prior to the main event, and a link to a dance video, which those lucky enough to get tickets would need to learn. It also had behind the scenes footage, where you could meet the characters and read about the event’s dress code. It was a great teaser to the main event and a way of gaining online interest.
After applying, I attended the dance workshop, and was selected to have a more prominent part via an email campaign that was sent randomly to 100 of the 1000 people taking park in the dance. Whilst at the event, it was hard to see what was actually going on in the performance as it was a mixture of pre-recorded clips and live scenes. When watching it back, it was great to see it all come together and even better when watching the flash mob dance, which to everyone else watching will have been a total surprise. (more…)
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