SEO Blog Posts

Demand Media, Panda and Content Farming

Wednesday, November 16th, 2011

Google, SEO

I was talking to one of our copywriters recently about the thorny issue of content farms and their place in the modern world. From a struggling writer’s point of view, he had to concede they were often necessary for many businesses. However, he did notagree with the reason they were there in the first place. Too many companies continue to use them to rewrite lazy articles (such as the infamous how to pour a glass of water), while others simply repackage them for e-books to sell on the internet for profit as part of pyramid-based reselling schemes. However since the rollout of the first iteration of Panda back in February, the days of content farming are seemingly limited for better or worse. Having been live for seven months and with Panda updates showing no signs of slowing, how significant has the impact been on content farms? (more…)

Top Link Building Resources and Tools: Part One

Friday, November 11th, 2011

Link Building, Tools

This three part guide is intended for those starting out in link building who might find the idea of building links to a website daunting. Finding the right knowledge and resources can be difficult so I have put together two top five lists to point any junior link builder in the right direction. (more…)

Can a Paywall Kill your Backlink Profile?

Thursday, November 10th, 2011

Media, SEO

It has become a cliché to tout the slogan ‘Print is dead!’ when it comes to newspapers and magazines, but for better or worse,000000 it’s true. Treeware is fading into history of ink-smudged fingertips and being replaced with slick digital interfaces and those new-fangled ‘hyperlinks’. As a journalism graduate who works on a digital magazine in his spare time, I’m not going to mourn the loss of those wedges of paper, but I realise it’s hard for online newspapers to keep a flowing revenue while being free-to-browse. So in recent times some news outlets, namely the Murdoch rags, have set up paywalls: subscriptions to access the sites’ content. While being annoying for frequent-but-tight readers of said periodical, paywalls have had an adverse effect: backlink death. (more…)

PR and SEO: The Big Bang Theory

Thursday, November 10th, 2011

Online PR, SEO

Two incredibly fast-paced and ever changing industries, racing along through their respective sub-channels of the marketing sphere. But what do you get when these two super-industries collide? Armageddon? Or an explosion of new ideas, with infinite possibility?

PR in SEO is about going further and it’s not just about re-invigorating the approach you use to seed your link in once it’s been created. It’s about tailoring your content so it’s of genuine value and use to the website hosting it in the first place. It’s about reversing the whole links process. (more…)

The Impact of the Google’s SSL encryption and How to Estimate Keyword Data

Tuesday, November 8th, 2011

Google Analytics, SEO

Google announced on the 18th of October that keyword referral data would no longer be available for search queries made by signed in users on Google.com. This was due to their adoption of SSL i.e. the https:// protocol for reasons relating to privacy.

Ultimately, Google believes that users signed into their Google account deserve privacy with regards to their search activities. (more…)