My last post looked at all the different tools available to improve efficient link prospecting, but to see these tools as a separate entity would be a huge mistake…
The guys behind these tools would probably not like to be grouped together, but in my opinion to get the best out these tools you must combine them all. The steps I am going to describe now are what I do when I start a new link prospecting project for a client. (more…)
In the world of online marketing, it is always important to stay ahead of the game, especially when it comes to changes to Google’s search algorithm. Each year, Google changes its search algorithm up to 500-600 times. While most of these changes are minor, once in a while Google rolls out a major change that can significantly affect your search results. (more…)
Believe it or not, there are still people out there who think that blogging merely consists of pouring one’s heart out into self-absorbed, diary-like posts. In their minds bloggers are hormonally antagonized teenagers weeping over their keyboards, listening to The Smiths. You and I know that the blogging spectrum has inflated vastly over the past ten years and that the platform is now a huge and vibrant repository of knowledge, the larger ones carrying as much weight as mainstream news sources. (more…)
The game has changed. Panda is perpetually changing the search landscape and only through adaptation will we be able to work effectively in this brave new world. There has never been an era where practitioners of the SEO profession have had to be so intuitive and smart about their jobs. This, my friends, is the next level of link building. (more…)
no comments