It would be easy to say SEO is easy peasy lemon squeezy but sadly it’s not that straight forward. Like everything else it does have its ‘basics’ which gives one a pretty decent starting point; the road from there is literally endless! Based on this, here’s the SEO Basics in the form of the A-Z Alphabets. Once you know these terms and tips, you’re in a very good place in the SEO industry… (more…)
SEO Blog Posts
The SEO’er Alphabets – Back to the Basics
Wednesday, June 22nd, 2011
Beautiful People’s Ugly Linkbait
Monday, June 20th, 2011Link Building, Marketing, Online PR, SEO
As I headed into work this morning, I heard a story on BBC News about the online dating site BeautifulPeople.com. Apparently they have been hit by a virus which allowed ‘tens of thousands of ugly people’ to access the site. In light of the recent Sony Playstation hacks, this story, to most people, including the mainstream media, is just another cyber-security story.
Of course, anyone involved in search should see right through this. Beautiful People is well known for its elaborate PR / hoax style linkbait, probably the most famous of which was BeautifulPeople.com axes holiday weight gain members. With coverage – and more importantly links – from high quality sources such as the BBC (including priceless quotes such as “Letting fatties roam the site is a direct threat to our business model”) – and many other reputable news sources, this was undoubtedly a massive success! So much so that Dixon of Majestic SEO regularly references this in his conference presentations! (more…)
How Compare the Market Could Use Their TV Campaign to Improve Rankings
Thursday, June 16th, 2011A brilliant integrated marketing campaign by Compare the Market, the ‘Compare the Meerkat’ adverts, in which Aleksandr Orlov and his family struggle against mistaken identity, has muscled their way into everyday parlance (“simples!”) and even toy stores/seaside arcades.
The most fascinating aspect has been its integration with the online marketing of Compare the Market, due to the creation and promotion of the website that was the seed of the TV campaign concept: Comparethemeerkat.com.
This blog attempts to find out what impact this TV ad campaign has had on related searches, plus how successfully it has been used to support the SEO strategy of Comparethemarket.com. (more…)
What Powers More Than 85,000 Sites and is Trusted by Brands Like Sony, Sandisk, Microsoft and Ford?
Friday, June 10th, 2011
Umbraco is a super-flexible, mature, fast and easy to use Content Management System (CMS) that powers more than 85,000 websites, including sites for international brands and Fortune 500 companies like Tesco, Ford, Peugeot, Sony and Microsoft.
It’s based on Microsoft’s flagship product – the .NET Framework, used by more than 90% of all PCs worldwide and by over 27 million active websites (ASP.NET).
Umbraco is massively popular with downloads passing the 800,000 mark, 31 per cent of which were directly through Microsofts Web App Gallery. (more…)
All the Bells but None of the Basics – SEO Friendly CMS Fundamentals
Thursday, June 9th, 2011SEO, Web Development, Word Press
“And here is your new all-singing all-dancing website running on our new CMS. You name it, it has got it! HTML5, JQuery, Flash, The Works!”
“Can I change the page titles?”
“Erm…. No!”
SEO isn’t a dark art. Yes some strategies and techniques must stay behind closed doors for paying customers, but there is still a core part of SEO that is well documented and can be done by anyone with a basic understanding of the web and more importantly a CMS that will let them. (more…)
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