This month Google released its new version of image search, accessible by pointing your browser here. At first, nothing looks new. However, it is now possible to drag and drop images from either your hard drive or straight from another website. The idea being that Google will analyse your image and search for similarly related images stored on its servers, which can also be combined with the normal text based search. This is extremely similar to Google Goggles first seen in December 2009 for Android phones. This did a rough version of what the new image search can do now, and was evidently a testing ground for this month’s unveiling. (more…)
SEO Blog Posts
A Picture Speaks a 1,000 Words
Wednesday, July 6th, 2011
Finding ‘Low Hanging Fruit’ Key Phrases to Quickly Increase Sales/Leads
Tuesday, July 5th, 2011Having spent a large amount of time developing an approach to keyword research, I have come to the conclusion that the following goals are applicable to most campaigns:
- Find keyword themes to gear the website to for long term success
- Find key phrases/pages where concentration can quickly, and cost effectively, improve sales/leads (called ‘low hanging fruit’).
Whilst the former is incredibly important, this blog post is going to deal with the latter. (more…)
Google SEO Faux Pas With Their New wdyl.com Site
Friday, July 1st, 2011Featured, Google, Industry News, SEO
This week Google launched www.wdyl.com, short for What Do You Love, which is a showcase of all their widgets and products that they offer to users.
The site invites a user to search for anything they wish, then using such apps as Google Maps, Products, Images and SketchUp, presents them with a range of related information based on their search query. (more…)
IN THE OFFICE – Two Birds, One Stone.
Thursday, June 30th, 2011Conversion Rate, Featured, SEO
What’s going on in the office this month?
I’m encouraging (well, bullying) many of my clients to stock up on User Generated Content.
Most seem to be clear about the value of user reviews in the sales process, and how they can boost conversion rates, but few are as knowledgeable about the SEO benefits. (more…)
The SEO’er Alphabets – Back to the Basics Part Two
Thursday, June 23rd, 2011Hope everyone enjoyed A to M yesterday – in case you missed it, you can find it here.
Now let’s cover N to Z!
N – News
The SEO industry is one that pretty much changes every other day. Search engines are always updating and ‘improving’ their algorithms to get rid of web spam. New tools are introduced which are supposed to aid productivity, and new regulations come out which maybe or may not affect the industry.
All in all, it’s a pretty busy industry and you need to keep on top of the news to stay ahead. (more…)
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