When Ronald McDonald first appeared on TV screens in 1966, the clown did exactly what McDonalds had hoped he would do: he caught the attention of children. (more…)
Search Engine Marketing Blog Posts
Would your Mum add a clown on Facebook?
Monday, May 14th, 2012Engagement, Search Engine Marketing, Social Media Campaigns
Epiphany at Internet World, a Storify story.
Friday, April 27th, 2012Company News, Digital Marketing, Search Engine Marketing
The new formula for search: presentations from Internet World
Thursday, April 26th, 2012PPC, PPC Campaigns, Search Engine Marketing, SEO
Malcolm, Gaz, Dan and Chris all talked to packed houses at Internet World this week. We’ve been inundated with requests for their presentations so here they are. We’re hoping to have the full video content from Internet World very soon.
Malcolm Slade: The new formula for search
It’s the most exciting time to be involved in search marketing. This session explored how successful SEO campaigns should comprise of a unique blend of data analysis and creativity, bringing online PR and content marketing firmly into the equation in order to improve and future proof search visibility.
Chris Rowett: Elements of paid search
An investigation into the science of paid search. We broke down the essential elements that you need to get right to build a successful PPC strategy. This session picked out some of the common problems to look for in your account and gave delegates a host of quick wins to put into practice.
Dan Peden: Search centric brands; the future shape of digital marketing
Search offers marketers a uniquely measurable tool yet 74% of the UK’s top 100 brands by advertising spend say it’s only partially or not at all integrated within their wider marketing mix (IAB). This session explored how search marketers need to pioneer a multidisciplinary approach to digital, applying the fundamentals of SEO to a broader set of marketing skills.
Gareth Battersby: How I learned to stop worrying and love SEO
A personal journey from the perspective of a designer on the impact that creativity can have on brands’ visibility and the future of search marketing. This session explored the role that designers and creatives play within search marketing strategies.
Checking in? Expedia uses Facebook to inspire travellers
Thursday, April 5th, 2012Facebook, Search Engine Marketing, Social Media
In a bid to increase newsletter sign ups and create more targeted promotions Expedia have created a new check-in app for Facebook. The difference to other check-in apps is that you don’t actually have to be in the place you are checking in at. (more…)
Infographic: IAB’s 2012 Search Marketing Barometer Report
Friday, March 23rd, 2012Digital Marketing, infographic, Marketing, Search Engine Marketing
We weren’t surprised when the Internet Advertising Bureau’s Search Marketing Barometer Report showed that search is still misunderstood by many marketing managers. All too often search is treated in silo rather than being integrated within the wider mix.
This is a theme that we’ll be exploring during Internet World at Earl’s Court in April where we’re hosting four presentations, featuring on the Agenda Setters Panel debate on search and talking people through our thoughts on the new formula for search on our not-to-be-missed stand.
We’ve produced a new infographic on the IAB‘s report.
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