Up until recently, it’s been fairly hard to tell which paths your customers take to reach a goal. However, hiding in the new version of Analytics under the ‘My Conversions” tab, you can now find the multi-channel funnel reports.

Multi-Channel Funnels have many applications for search marketers. For example, it’s now possible to accurately tell how much each form of marketing contributed and how they work together to assist in sales. This attribution model has been available within PPC for almost 2 years – it’s only now we begin to see it cross channel. (more…)