So you’ve set up a new campaign in AdWords to try and drive traffic to your website. You’ve conducted your keyword research and produced a very thorough keyword list full of terms that are highly relevant to your business. Some of these terms could be described as extremely long-tail, but you’re optimistic that when users do infrequently search for these keywords, your adverts will appear relevant, and are more likely to entice a click than the competition. With a well-chosen landing page, you could also return a high conversion rate. (more…)
PPC Blog Posts
Improved Features for Microsoft’s adCenter User Interface
Monday, November 14th, 2011Microsoft’s adCenter User Interface has finally had a bit of an update (basically to make it even more like AdWords). While it’s still not perfect (ie. as user-friendly as AdWords), there have been significant improvements in some areas. Some of the most useful changes are described below: (more…)
Google Ads Move to Bottom of Page
Friday, November 11th, 2011
Last week Google confirmed that it will now start serving AdWords at the bottom of search results moving them from the right hand side of the page. The move comes following Google’s research that most users flick through to the bottom of the page before scanning the adverts on the right. This is meant to be more in line with the user’s behaviour therefore increasing the user experience and potentially the ad performance. (more…)
AdWords Personalised Remarketing
Tuesday, November 1st, 2011
Google recently launched a new feature (still in beta for now) called the Contextual Dynamic Creative (CDC) template in the Display Ad Builder. This feature allows a user to build a single ad template and then sync that template with your product inventory (via Google Merchant Center) so that relevant products are automatically pulled into the ad. At present, Google gives you the option to create templates featuring either one or three products, with further tweaking to the format of the ad also available. (more…)
The True Value of PPC
Tuesday, November 1st, 2011
PPC is arguably the most transparent marketing channel that exists, and as such, it is possible to go to great lengths to achieve unbelievably sophisticated views of how customers are finding and buying from you.
There are many metrics a campaign may be optimised to such as CPA, clicks and profit so choosing the right metric is critical to how well the campaign performs in the long term. (more…)
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