Tracking is a vital part of any PPC analyst job. Without tracking, it is almost impossible to accurately judge profitability of any PPC campaign. (more…)
PPC Blog Posts
How to Make Your PPC Advert Stand Out
Friday, November 25th, 2011If you are running a PPC campaign in an overcrowded market place, you can often find that your advert has a hard time standing out.
Nearly all of the companies in the screenshot below are relying on their brand to attract clicks. They have huge offline advertising campaigns that support brand awareness, but what if you don’t? How can you compete with these giants without paying over the odds for your clicks? (more…)
Similar Techniques in Online and Offline Advertising
Thursday, November 24th, 2011
There are a lot of websites and articles out there that compare online and offline advertising. However, most of these articles focus on the differences between the two, picking out advantages and disadvantages to each approach.
There are obviously a lot of differences between online and offline advertising, but what are the similarities? Let’s take a look at one online advertising platform, Google AdWords, and see how some of its options can be compared to techniques used in offline advertising. (more…)
Paid Search Ads at Bottom of Results Page
Tuesday, November 22nd, 2011Google has recently started to show paid search adverts at the bottom of the results page. According to the Adwords blog, they are assessing the results for each search to determine where is best for the adverts to show. (more…)
Why AdWords Is Like Skyrim
Thursday, November 17th, 2011
AdWords is a lot (OK, not a lot, but a little bit) like Bethesda Studio’s new game from the Elder Scrolls series, Skyrim. Not convinced? Nor were half of the PPC team at Epiphany Solutions, but here’s what I mean. You can make your own mind up. (more…)
no comments