So, Google have launched their latest time-saving measure for Adwords account managers, ‘Enhanced CPC’.
Where their standard bid optimization is completely automated, this option allows you to set your bid, and they’ll adjust it based on the conversion rate. The tool will increase your bids up to a maximum of 30% above your bids, though there does not appear to be a minimum. (more…)
Once upon a Monday dreary, while I entered a search query
Into Google, haven of quaint volumes of forgotten lore
While I nodded, nearly napping, I considered words, which tapping
Brought forth ads attention trapping, trapping my attention’s core
‘Tis a trickster,’ this I muttered, ‘trapping my attention’s core
Only this, and nothing more.’ (more…)
The Adwords “Ad sitelinks” feature, allowing advertisers the possibility of additional links to specified site areas, is a feature we have used on several accounts to varying effect.
Initial results suggest that adverts displayed with site links have benefitted from improved click through rates. In some select cases, conversion rates have changed for both the good and the bad.
So Google announced the release of a nifty new tool named AdWords Campaign Experiments last month. Unfortunately for the Search Marketers of the UK this tool is only available in open Beta to US advertisers at the minute, but watch this space.
First off, if you haven’t already seen or heard about this, check out the Google Press Release. (more…)
When Google announced that they were going to introduce ‘conversion funnels’, a form of click attribution, to Google Adwords, I wrote about some of the possible implications for the industry.
Conversion Funnels are now available on the majority of accounts, and I’ve decided to revisit my prognostications, in light of the data that we are seeing on our accounts at Epiphany.
The basic principle of conversion funnels is that many users visit your website multiple times before committing to make a purchase, and that reporting conversions based solely on the final click can skew the effectiveness of different keywords. (more…)
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