The last couple of weeks have seen several format tests happening on Google’s Paid Search Ads.
The biggie must surely be the change combining your headline and description line 1 in to some kind of beefed up super headline like this:
Google Adwords Blog Posts
PPC Ad Extensions – When to Use Them
Monday, January 24th, 2011Google, Google Adwords, PPC Optimisation
What is the right ad extension to use for my PPC account? The answer is different for every account. There are four ad extensions available: Local Ad Extension, Ad Sitelinks, Phone Extensions and Product Extensions. The ad extensions available can help make your ads standout from competitors, but it is still just as important to use a great message in your ad! (more…)
Advert Testing – The Next Level
Monday, January 10th, 2011Conversion Rate, Google Adwords, PPC
How do you know, when you are testing two advert alternatives, which is performing better?
If you assume that the quality of traffic driven by the two different is the same, then you can simply look at the click through rate – the conversion rate won’t vary. This is a reasonable assumption if the key messages and tone are similar, and if the website doesn’t receive many conversions (or can’t track them), it’s necessary. (more…)
Opportunities Tab -Get the most out of it!
Thursday, December 16th, 2010The Opportunities tab in Google Adwords accounts is often overlooked. There wasn’t a big fuss made about it when it appeared in our accounts all that time ago. I have recently been using the Opportunities tab for a client that sells a huge number of products and requires a comprehensive list of keywords. I built the account and created relevant keyword lists for each ad group. I then looked in the Opportunities tab once the account had been live for a short while and found many extra suggestions for keywords which were split by ad group. (more…)
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